shine on Video and consistently attract new ideal clients



Imagine a world where your calendar is chock-full of appointments with ideal clients seeking you out.

A waiting list of people wanting to work with you. They buy easily and often because they already know and trust you. Your financial situation is dramatically improving, and hitting your revenue targets feels effortless. The best part? All of this happened within just a few months.  

Blending into the crowd is exhausting. You’re stuck competing on price and rates while people in your industry are viewed as thought leaders and experts, easily attracting new clients. You’re tired of watching them catapult their brand to new heights.

Aren’t you just as talented and educated?

You’re great at what you do, but not enough people know it. In fact, you’ve probably already achieved a respectable level of success in your business, and are now looking to get to the next level and know that you have to change things up to get there.

You want to be more visible on in your field and you know that video is a great opportunity for you to build your brand, but …

  • You don’t like the way you look or sound on camera

  • You worry that you’ll make a big mistake in a video that will be out there negatively impacting your brand for all of time

  • When it comes time to “go live” or jump on camera you come to a screeching halt, filled with self-doubt

  • You aren’t sure of what to say on the video – why would anyone watch?

  • It feels overwhelming and time consuming to create video content

  • Or, perhaps you’re already creating video content, but it’s not getting the traction you hoped for and you can’t figure out why.

And so you just sit back, letting your competitors who are creating video content pass you by.   You know that many of them aren’t even as good as you, and it pains you to see them get all the opportunities.  You know that you have a window of time to really establish your mark and generate as many clients and opportunities as possible, and you feel that’s slipping away.  You know that you need to master this skill, but you don’t know where to start.

What if it could be different? What if you could be visible on video they same way they are? What if you could have a steady stream of consistent, inbound client opportunities coming to you every month because of your video content?  No more chasing. No more selling based on prices or rates. Instead, your inbox is full of opportunities of people wanting to work with YOU, all because they see you as an expert.

This is all possible by becoming visible on video. 

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I learned this lesson in 2015 when I left a six-figure corporate job to launch a sales coaching business–my first true entrepreneurial endeavor. I had 6 months of savings to my name and one client who had paid me $300 to help him with a presentation. Stress and pressure to produce were at an all-time high. Failure was not an option.  

I didn’t know yet how to be a great sales coach. What I did know was that I needed to be known as an expert in my space to generate leads. 

With only the webcam on my computer, I started sharing simple, unedited sale tip videos on social media. I wasn’t sure what would happen, but I was BLOWN AWAY by the response.  New clients came out of the woodwork. They wanted to work with me because they’d been watching my videos online and already knew I was the coach for them. I even had one inbound contact from a video I filmed in my car, on a call phone, that turned into over $100k in business, countless referrals and became one of my very favorite clients of all time.

The demand these videos created helped me surpass my old corporate income and go on to build two multiple six-figure businesses in brand new industries in the next four years. 

What surprised me most was how easy it was to build my brand and generate new clients with video. I wasn’t technically skilled. I didn’t have any extra equipment. I didn’t even really know what I was doing.  But guess what? It worked.  

Over the years, I’ve refined this process and considered what I wish I knew when I first started. From that, I’ve built a program to help you achieve the very same results. And I’m so excited to finally share it with you. 

Introducing Magnetic…

your opportunity to shine on camera and easily attract ideal clients through simple, strategic video content.


I’ve put everything you need to know into a simple 6 step process that will turn you into a recognized leader in your industry, shining on-screen and consistently attracting new ideal clients for your business. 

In your magnetic program you will learn how to: 

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I can’t wait to toast to your success!

  • Have total confidence in how you show up on camera and zero hesitation when it’s time to hit record or to go live

  • Clarity on what social platforms make the most sense for you to create video content for – I have extensive experience in LinkedIn, Facebook, Instagram, YouTube and can help you create videos for all of those.

  • Developed a natural style of delivery on camera that’s articulate, powerful and doesn’t sound scripted

  • A simple and easy to use technology toolkit that you use for your video creation

  • A call to action that gets ideal clients reaching out to you

  • Effectively send one to one videos for strategic marketing and follow up

  • Confidence in how to write compelling copy and titles for your videos

  • A simple, duplicatable follow up process that you use to respond to inbound leads

  • Actual videos produced and live that are generating inbound leads for you

  • A schedule and system for integrating regular video creation into your daily life to get max results in a short amount of time

  • A content calendar system created so that you’re never ‘winging it’ and always confident that the video you’re creating is going to bring value and generate inbound leads

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consider me your best kept secret

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Working with me to craft your video strategy will provide a safe place to make mistakes. There’s no judgment here. You could mess up 20 times and I won’t bat an eye – trust me, I’ve made all the mistakes that can be made!  I’m here to help you discreetly and confidently master this skill so that you can share your expertise with the world!

Along the way, I’ll be providing creative ideas of what sort of content will resonate best with your audience and position you most powerfully as an expert.

It’s high time you felt confident getting your videos out in the world. You deserve to love the way you look and sound on camera, and enjoy all the leads that will be sitting in your inbox waiting to work with you!

what’s included?

Your Magnetic Program includes:

  • A weekly live group coaching call

  • Virtual training library with video trainings, worksheets, templates and cheat sheets

  • A customizable content calendar you can use to plan out your content and master your video creation schedule

  • Color psychology cheat sheet  

  • Technology tool kit recommendations

  • My LinkedIn scripts to convert video views into discovery appointments

  • My one -to-one video templates for marketing and follow up

  • Private Facebook group access

now is your time

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The need to be confident and effective on camera is only going to increase as time goes on. In fact, by 2021 82% of consumer traffic will be through social video – if you aren’t visible there, you will miss the boat.

There is a window of time for you now where you can make a big impact in a short amount of time by building your professional brand through video.  This is a ground floor opportunity — but it won’t last for long. 

Now is your chance to build your brand and credibility.  You can choose to take action or sit back and let the opportunity pass you by — the choice is yours.  

If you want to take advantage of this opportunity, I’m here to help you do it right, and do it quickly.

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the investment

Your Magnetic Program is available to you for one total payment of $3500 or four monthly installments of $1k.

i’m ready!

Magnetic Group Coaching



Magnetic Group Coaching (installment plan)

1,000.00 every month for 4 months

You may be wondering…

Will videos really help me be better known as an expert?

Yes, in fact:

  • 72% of businesses say video has improved their conversion rate. (Wyzowl)

  • 52% of consumers say that watching videos makes them more confident in online purchase decisions. (Invodo)

  • 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video. (Forbes)

Look, you are an expert and you are great at what you do.  People are looking for what you do online, and they are looking to be guided.  The only missing link is right now, they aren’t finding YOU as they look for experts, so it’s time to fix that!

This is not just a vanity play for me, and I’m not doing this just for fun.  I need these videos to generate inbound opportunities for me. Will they work?

Of course not!  It isn’t for me either!

I know that you’re too busy these days to create videos just for fun. You need them to produce results–quickly.  I can confidently say that the #1 driver of new opportunities in my business is publishing thought leadership videos online, especially on LinkedIn.  My new clients, speaking, and media opportunities come in almost entirely from people who watch my videos on LinkedIn.

That’s why I make videos, and I want to share that with you. 

Can I really make that much progress in 16 weeks?

Yes. This is simply a new skill set, much like when you learned to ride a bike Think about it – it felt a little clunky at first, but it didn’t take you long to get the hang of it! My coaching operates under the same principle. By creating a safe space for you to experiment, make mistakes and master this skill, you will be soaring in no time.

Can it really be this simple?

Yes!  I didn’t believe it either, but it really is as simple as the process I will teach you to do.

I’m no model, and I’m not super confident in how I look.  Can I still really look and sound good on video?

Yes. That’s where my background in Journalism and Image Consulting comes into play!

I’ll help you select the best colors, clothes, hairstyle, and makeup (if you wear it) to wear on camera to look your best.  I’ve also done extensive training in on-camera presentation skills, so you’ll be able to use all my tricks to look and sound your best on video. I promise you will love the results!

That said, I also want to be clear that becoming more visible is not a beauty competition!  It’s about being articulate and confident in your delivery. The beauty of this process is that the more YOU you are, the more people will connect with you.  

This isn’t about you being for everyone. I’m certainly not for everyone!  But, you did show up here and are considering working with me. Your ideal clients will do the same for you.

I just need to get confident on video; I don’t need to generate leads. Is this program still designed for me?

Yes! In fact, part of the reason I created the program in the first place was that I was hearing from so many of my high performing clients how nervous it made them to be on camera. Whether you need to create videos for your company’s marketing, or simply learn how to communicate better on video conferences with clients or internal team members, I will teach you everything you need to know to become confident on camera once and for all.

What if I don’t have the time?

The truth is that you really don’t have time to waste if you’re serious about establishing your expertise in your space. 

Our work together will not take long.  It’s a 16 week investment in the rest of your life and professional career.  That’s it! It’s a minuscule time investment in exchange for having a working lead generation system you can use indefinitely.  

How much time have you already wasted feeling uncomfortable about doing videos, knowing that it would make a big impact to your brand if you could do them, but procrastinating and staying stuck where you are?  Aren’t you ready to stop wasting your energy that way? 

Think about the ways you’re currently promoting and marketing yourself that are taking time but aren’t generating a big payoff.  If you invest just a fraction of that time into learning how to master video, your ROI can be huge. 

Is it worth the investment?

How many clients or new opportunities will it take you to recoup your investment?  Probably not many. The number of opportunities you’re missing out on right now because you’re NOT as visible as you could be as an expert in your space is probably huge. Plus, video content will continue to sell you to prospects who don’t say yes right away. Think of it as an automated lead nurturing system that ultimately will convert more clients for you without you having to do any extra direct outreach to them.  

I can’t tell you how many prospective clients have said no to me at first, only to reach back out 1 – 6 months later to say they’ve been watching my videos, and they’re now ready to buy.  The investment is a drop in the bucket compared to the return you’ll get.

schedule a discovery call with me

still wondering if magnetic is right for you?

At the end of the day, whether you take action or not is your choice. If you are excited for the opportunity to finally be visible on video as a true expert in your space, but you’re struggling with some fear or self-doubt, I warmly invite you to let me guide you through the process.  

There is nothing I love more than seeing my clients light up when they finally see themselves shining as the true experts they are.

You don’t have to know how to do it all now, you just have to take the leap. I’ll be here for you the whole way. I believe in you and your personal brand. You are not alone! I’d love nothing more than to help you make this dream a reality and finally conquer those limiting beliefs that have held you back for so long!

You have what it takes to be successful at video. It simply takes having the right coach and guide to help you master the skill. 

Join me today on this journey and let’s fast-track you to becoming a top expert in your space!  

Magnetic Group Coaching



Magnetic Group Coaching (installment plan)

1,000.00 every month for 4 months

about your coach:

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Elyse Archer is a founding team member and Personal Brand Strategist with Brand Builders Group whose insights have been featured in major media including Forbes and Inc. She is a keynote speaker and host of the podcast Instant Impact with Elyse Archer, where she shares best practices from top business leaders who have created extraordinary personal brands and world class networks.

Prior to joining the founding team of Brand Builders Group, Elyse served as a Partner in an 8-figure international sales coaching organization, where she helped sales professionals achieve their goals.

With a degree in Journalism from UNC-Chapel Hill and over 10 years’ experience in the digital marketing industry, Elyse leverages her background to help people position themselves as thought leaders in their space.

Outside of work Elyse is the creator of the Instant Impact Challenge, in which she is committed to doing something generous for someone else every day for 100 days and sharing about it on social media.  Her goal is to show people that you can create a massively positive impact in the world in only 5 – 10 minutes per day. Elyse believes that abundant generosity is the key to a well-lived life. She is passionate about helping other people leverage the power of generosity that so that they can build high-level relationships, achieve their goals and leave a personal legacy that makes them proud.