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What a Financial Set Point Is and How to Increase It

This special episode is a different type of conversation. Taken from a social media live stream, this is a recording of a live training called Money in Abundance where I taught a concept that I haven’t taught much publicly before. Sometimes when you have the time and space, it is very clear what is next and it’s time to share this groundbreaking concept that is certain to change your perspective.

It’s all about your financial set point. What is it? How does it impact sales and business? How do you increase it? All of this and more is discussed in this episode. And if you want more, you’ll also learn about a brand new program called Aligned for Abundance. Podcast listeners also receive a special promo code for this course, so head over to elysearcher.com/abundancecourse/ and use the code Abundance50.

No matter where you are in your business and money mindset shift, this episode is so valuable. Learning how to make this shift and being aware of your wealth consciousness is absolutely life changing and no matter when you listen, the concepts are here to stay and impact you forever.

Show Notes:

[5:18] – Let’s get started with the reminder of paying bills with gratitude. This shift gets you in even more circulation of money.

[8:04] – Having a little more time and space gives you the space for new downloads.

[10:07] – Part of tapping into the energy of abundance is being available for those devine downloads and the unexpected.

[12:19] – After 20 years of corporate sales experience, Elyse could teach tactical sales strategies, but there is something much bigger that makes a difference.

[13:51] – How do you reprogram your brain for the results you want? How to integrate the masculine and feminine energy?

[16:05] – The third key is how to shift your money mindset and wealth consciousness.

[18:18] – The tactical strategies are only 2-5% of the work. Are you spinning your wheels right now?

[22:08] – Elyse begins sharing how she learned some limiting beliefs growing up.

[25:02] – Looking for validation through money is not the solution.

[27:37] – Elyse was successful and investing in herself but her financial income never changed.

[30:14] – When Elyse got to the point of applying this new learning, she turned her yearly income into her monthly income after a decade of spinning.

[33:29] – Changing our lives in this society is to have a flow of income.

[36:45] – You have a financial set point and you can shift it.

[39:01] – You can easily find what your financial set point is and it’s programmed into you early.

[43:46] – Get tuned into what you want to make each month. Check in with yourself energetically. How does that number make you feel?

[46:01] – When we build the expectation that we are naturally good at something, our subconscious works on making that a reality.

[47:34] – It has to be a decision and it has to have an emotional impact.

[49:52] – Elyse recommends a book that changed some perspectives for her.

[52:12] – After reading that book, Elyse was no longer available for playing small.

[54:35] – No one is going to give you permission. 

[56:37] – Your results will never supersede your identity.

[57:53] – Your level of income will never exceed your level of self worth.

[60:32] – Working with mentors is important but it’s about how they think, not what they do.

[64:01] – Money is supposed to be your servant, not your master.

[68:36] – Aligned for Abundance is a beautiful program and Elyse describes the success.

[72:33] – Aligned for Abundance is a combination of Elyse’s comprehensive teachings in one bundle.

[74:15] – You don’t get what you want. You get what you are.

[76:31] – When you shift your mindset, you shift the result.

[77:56] – Money blocks are never actually about the money.

[79:29] – You are meant to expand in this life and you are not wrong for wanting more.

Links and Resources:

Instagram  |  LinkedIn  |  YouTube

She Sells with Elyse Archer Home Page

Aligned for Abundance Master Course: Use Promo Code Abundance50

0:02

Welcome to She Sells Radio I have the most amazing woman to introduce you to

0:07

today and if you’ve been listening to the show for the past several months you’ve probably heard me interview some

0:14

Really, really cool people who I’ve met through the Salesforce influencers program and today I’m bringing you a

0:21

woman who I met as really the wizard behind the program who I got to know

0:26

this year as the Director of the Salesforce influencers program and she has since moved on to some other amazing

0:33

initiatives that you’re going to hear about today but I was so blessed to get to know her in the time that we work

0:40

together in that program and I’m so excited because I have learned so much more about what she’s up to in the world

0:45

and the incredible products she’s created and we’re going to talk today all about that and her journey as an

0:51

entrepreneur so Joanne Emale is the inventor of nasty a patent, patent

0:56

pending trademark Beauty device that prevents makeup from getting on your clothes when changing which holy moly

1:03

it’s the thing that we all need that we didn’t know we needed   which you’ll find out as we talk

1:08

today entrepreneurship experiential marketing business operations and promotional

1:13

marketing are her specialties and have been the backdrop of her career Joanne welcome to She Sells radio we are so, so

1:19

excited to have you today yay thank you so much for having me I feel like I hear like the imaginary hand

1:26

claps going crazy right now but I’m so happy to see you Elise thank you so much

1:31

for having me on you look stunning per usual thank you so much as do you if

1:36

you’re listening to the audio of the podcast go check out the YouTube video because as we’ve talked today about what

1:42

you’ve created in your entrepreneurial Journey you’ll see like you use your own product you’re a living example of it

1:47

and wearing gorgeous makeup and a white shirt which I’m always

1:53

it’s a challenge for most of us right yeah it is it’s a challenge for many of

1:58

us for sure uh so I’m I’m super excited to talk about Masky and how you’ve used

2:04

influencer marketing to grow it as well but I really I want to give a little more context too to just you as a person

2:09

and when I met you   earlier this year like I knew you was just this amazing Dynamic leader of our

2:15

our sales force influencer program and really just your energy and how you made

2:21

us all feel so welcomed and we kind of orchestrated when I think when you’re managing that many personalities like

2:27

you have to have a special heart to be able to do that for sure

2:34

so but but then I go on to find out all of these things about you and your journey and you’ve got a background in

2:40

pageants and then you’ve invented this incredible product that’s been out   about a year now and so I really want

2:47

to hear more about kind of your I know you’ve got this interesting mix of entrepreneurial journey and also being

2:52

very successful in the corporate realm tell us just a little bit more of your back story and kind of what led up to

2:58

the invention of Masky and where you are today absolutely so you know like you said my

3:04

background is an experiential marketing promotional marketing brand operations but even more so before that I’ve always

3:12

been in beauty pageants I competed in beauty pageants for 10 years and if you know anything about beauty pageants it

3:19

costs a lot of money so when you are looking for ways to cut costs you’re looking for sponsors for gowns now the

3:25

next thing they don’t tell you when you have sponsored gowns is you need to walk in it like you’re walking on eggshells

3:31

because you can afford to get makeup on it you can’t afford to rip it because it’s sponsored so I would look around

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and see my pageant sisters we would do the most chaotic things to get you know

3:42

to prevent makeup from getting on our dresses putting towels over our heads some of us risking our lives and putting

3:47

plastic bags over our heads and it was like what are for the for the sake of a crown I was like the determination was

3:54

real but the logic was absolutely missing so I was like what is a solution

4:00

like what can is there a thing and you know of course you go Google like what’s a makeup protector where is something to

4:06

prevent makeup from transferring and it’s like there was no context around that and I was like that’s something I

4:13

need to invent if not for just my own personal gain but for the help of my pageant sisters and next thing you know

4:20

we curated Masky I drew it out on a napkin one day at lunch and then I took it to my seamstress and was like can you

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make this and it took about four to five years for me to figure out the perfect formula of how it should be designed how

4:32

it should be laid out we added customizations and elements to it because I realized I want everyone that

4:38

utilizes my product to see it as a luxury device that helps them get through to an amazing opportunity or to

4:45

get them prepared for their big day so that’s when we curate I curated Masky and I say we a lot because my team has

4:52

grown since then it’s been me for almost four or five years but I’m blessed to be able to say it’s we now and Masky is now

4:58

in market and you know I showed you a bit early here but this is Masky in this platform but Masky again it’s just a

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see-through you can breathe it’s breathable you are able to wash it so it’s eco-friendly it’s also made with

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Gold Hardware and it’s just unique in itself because it allows you to really get in and out of your clothes without

5:19

worrying about this coming off you can see you can have conversations whether you’re an everyday girl that wears

5:25

makeup or if you’re someone that’s a model that’s going to a ghosty and you don’t want to necessarily have to go in

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and out of clothes and worry about messing it up this is something that helps prepare you for those big moments

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and we launched in February like you said and it has been a whirlwind and I’m

5:42

just so elated to know that people are buying it people are loving it the testimonials I’m receiving and yeah

5:50

Masky is is more than a beauty device it’s definitely a game changer wow wow

5:55

well I want to speak to what it’s been like since you launched and I also want to go back a little bit it to what you

6:02

said because you kind of made it seem like okay you know I had this idea I wrote it down on a napkin boom here it

6:07

is and there’s also this four to five year span when I Can Only Imagine

6:13

what that process was like I haven’t launched a product business I’ve always done service businesses but I I know

6:20

some of that Journey when it’s like you’re going from the idea to conception phase were there moments I’m sure there

6:28

were but I want to hear from you were there moments throughout that process where you really doubted yourself that’s a long four to five years is a chunk of

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time right to go from I have this download to okay this thing is here now what was that process like for you and

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how did you continue to trust yourself throughout the process even when it felt really

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hard wow so that is actually probably this it’s still something that I’m working

6:53

through till this day I think in entrepreneurship and I think even offline we talked about how you have so

6:58

much doubt because you’re always going into unchartered territory and I don’t know anyone that’s an inventor that’s

7:04

something that you know growing up we watch you know we see all the As Seen On TV infomercials and you’re like oh I

7:10

could have thought of that and it’s like now you’re walking in the truth of those people that have done it and it’s like

7:15

this is more than just an episode of Shark Tank this is like your real life and it’s like the doubt that I had to

7:23

overcome and on top of that being an idea and not knowing you know the patent

7:28

process and having to learn how to patent a product that’s an expensive process I didn’t realize it and that

7:34

also is why there’s not as many inventors in the world because you don’t necessarily have resources they don’t

7:40

teach you how to invent things in school they teach you how to learn and ideate but they don’t give you the process to

7:46

do so so there was a lot of doubt in which if you know if this idea was even worth it is this something people would

7:52

want is this something that you know all of those things clutter your mind in the process of doing it because of course

7:58

you’re still living your real life you have to pay your bills you have to be a friend you have to be a sister partner

8:03

whatever that may be and the only thing that I always stood ten toes behind was

8:09

the fact that God gave me a vision he gave me an idea it’s such a unique

8:15

idea that it’s something that it that’s beyond me that came from God and on top

8:20

of that I realized that this like I always say I would say mask is more than a beauty device I realize I can utilize

8:27

the things that I need to create this product to create opportunities for others so in doing so I realized that

8:34

Masky has to be made overseas anyway and we have to Outsource many of our resources and me being Nigerian and

8:41

loving my country and having the pride of that it’s there’s so much opportunity for

8:46

employment for people in Nigeria and trade opportunities there so my ultimate goal with Masky is to help create job

8:54

opportunities and economic stimulus in remote villages in Africa by teaching trade opportunities and Manufacturing

9:00

practices so that way we can make it made in Nigeria but also create opportunities for others so the doubt

9:08

that investors around me every single day I kind of have to shatter that

9:13

because this is bigger than me so I just know that my purpose lies within this

9:18

and I just have to have faith in that wow that’s so powerful and I have so

9:24

much more appreciation for it as you talk now too because even you know in the launching of my brand it’s like it

9:30

was Uncharted Territory for me but like a lot of people have launched successful coaching businesses right so so there’s

9:37

that but to what you’re doing this is brand new right and so I would imagine and everyone looks at it now and they’re

9:43

like of course it’s brilliant and yet when it hasn’t been created I would just imagine there’s sometimes the thoughts

9:49

of like well has it not been created for a reason or right like those doubts yeah creep in until it’s there

9:56

and this is something I always tell my clients to do because a lot of our listeners in our community and my

10:01

clients they’re very much in their own version of the Quant  Leap and going into Uncharted Territory for them

10:06

whatever that looks like for them and so for a lot of them it can be like whether

10:12

they’re launching their own business or they’ve just you know we’re a high-end coaching company they’ve just invested

10:17

what felt like a lot of money for them for coaching and there’s this fear of like oh my gosh like am I really doing the

10:23

right thing can I trust myself and I one of the things I always tell them is like be very conscious of who you speak to

10:29

and share your ideas with because if you’re getting feedback and opinions from someone who hasn’t done what you

10:35

want to do they’re not necessarily going to be able to give you great advice or they’re going to put their limiting

10:40

beliefs and doubts on you so how did you now that were you like very conscious obviously at a certain point you got to

10:47

tell everybody but how did you navigate maybe limiting beliefs from others as

10:52

you were on your journey that was really hard and I think that

10:57

it’s funny because I knew that I had to protect my intellectual property but I didn’t have the funding to do so right

11:04

away so in doing so I had to be very selective with whom I shared my thoughts

11:09

and ideas with because of course you know like they always say I always joke and say I was Beyonce about it like

11:16

everyone has to sign an NDA that’s just what has to happen this is all I have for you to find right now but it also

11:23

you have to use discernment in knowing who to talk to and understanding that I’ve always learned from a very young

11:30

age that sometimes your family and friends are going to be the most limiting to your dreams because they

11:35

care about you so much and they just want you to take the pathway that they know is going to be successful it’s easy

11:41

to say you know not that it’s an easy thing to do but it’s easy to pick a pathway that’s already paid for you but

11:47

when you have to go on a journey in chartered territory that they have no like my parents have no idea what an

11:53

inventor is process is like so I really didn’t have anyone to relate to or mentors to really go look up to so I

12:01

really had to just trust the people around me then also realize that there’s so many different elements to building a

12:07

brand that I can lean on other people for for mentorship and guidance so it’s

12:12

like my friends that were in finance I would go to them like hey how should I put my things you know how should my

12:18

business Affairs be handled I would go to some of my mentors that were great with public speaking and saying hey how

12:24

would how’s the best what’s the best way to pitch my product and utilizing My Tribe and my resources of people that I

12:31

know that are skilled in the top of their of their expertise allowed me to have more confidence in what I was

12:37

building because then the more you tell people of course the first time you hear it it’s like oh that’s Masky the beauty

12:43

device that prevents makeup from getting on your clothes when changing everyone’s like huh interesting so is it like a

12:49

spray is it like a cloth it’s like no it’s a beauty device then that opens the door for that conversation but then you

12:55

realize okay how can we continue to build upon this how can we continue to

13:01

build resources and understanding and that’s kind of how I was able to do that

13:06

and navigate it it’s just using my tribe building my resources and trusting my instincts around who is who am I talking

13:13

to and what and what’s their purpose in understanding what I’m doing and just allowing the people to fill me up that

13:19

continue to fill me up I think that people underestimate the power of a simple text message like I see you girl

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keep going and those are the things that keep me going and or my friends like

13:32

literally we could have a low sales day and I’ll see a sale come in from one of my friends from overseas or from you

13:38

know the east coast and it’s like those are the things that that push you forward yeah uh so what I’m hearing you say a

13:46

cup kind of pulled together from your past few answers one is trusting whatever your spiritual connection is

13:53

trusting that download trusting that Vision this is something greater than me and I think everyone who’s

13:58

had a brilliant breakthrough a genius idea they all like when they are h ble

14:04

like they they say the same thing like I know this came from something greater than me and really trusting in that and

14:10

then two going to like leveraging the resources you do have going to experts

14:15

for specific feedback in the areas they’ve already   where they already are experts and

14:22

then looking for the good right so just kind of building off those wins hey we

14:28

got a sale today like our regular text message which I I do too as an entrepreneur right it’s like it’s always

14:33

a little bit different every day is a little bit different   so I’d love so you shared that since

14:41

your product released since masking released it’s been in a whirlwind which I’m sure it has

14:46

yeah I’d love to hear tell us a little bit about I know one of the big things you’ve done is leverage influencer

14:52

marketing and clearly like if Salesforce also hires you to run their influencer marketing program you know something

14:57

about influencer marketing right can you share with us you know I want to

15:04

hear about the overall Journey since you launched but I also want to hear specifically what have you done like how have you

15:10

leveraged influencer marketing specifically to help you grow the brand and reach of Masky

15:15

absolutely so one of the things that I’ve always loved about marketing is the

15:20

impact that it makes when you properly place your product in the right hands and the n ber one thing we have to

15:25

realize is influencers rule the world at this point I remember two years ago someone was telling me they’re like Tick

15:31

Tock that’s gonna be the app that’s gonna really change the way gen Z is gonna shop and our new our new buyers

15:38

are going to come in ultimately you trust when you trust someone your your

15:43

viewers and the people that support She Sells they trust your Insight they trust your expertise you influence the

15:50

influencer the base word is influence who makes an impact how can you make a change and so I realized very quickly

15:56

that some of the biggest brands in the world have all have have stood on the backs of influencers we look at Brands

16:03

like fashion Nova gym shark think of some of your favorite Brands and nine times out of ten if in the past two

16:10

years especially since the pandemic you are most likely connected with that brand through an influencer it’s no

16:17

longer people aren’t necessarily watching television like they used to to the point where you’re you know seeing

16:23

commercials every day like you used to or you know you can go outside and see Billboards now you’re your cons ers are

16:30

in their phone and so influencer marketing I realized that when you build Out programs and build out systems that

16:36

allow people to not only build communities to feel seen you show people that connect with them on their level

16:41

you meet the cons er where they’re at is no longer just trying to build an ideal of for example body positivity is

16:50

no longer just an influencer that just fits one supermodel aesthetic we now have people that fit all molds and all

16:57

body shapes and they influence those people in those particular ways so with influencer marketing with Masky we’ve

17:03

been able to tap in with different people that connect with the brand Masky is unisex there’s men that work in the

17:10

fashion and film industry and when they’re in those Industries they have to

17:15

change clothes as well they need to prevent makeup from getting on their clothes the everyday girl that’s getting

17:21

ready for work in the morning or for a podcast we both have on white today we probably went through different

17:26

struggles to get that outfit on and with influencer marketing it’s saying hey I

17:31

recognize my demographic and instead of me just putting my product out there for the world I’m being very strategic in

17:39

how I’m going to approach them so very similarly to how we met with our through the Salesforce influencer program the

17:46

premise was saying hey okay we want the thought leadership of the best of the best and we want them to co-sign us

17:52

because they’re going to believe in our brand just as much as we believe in them so whenever you have those I always say

17:58

those presidential cosigns whenever you have a superstar a Beyonce using your

18:04

product how many people are going to buy your product because they simply saw the influence and impact Beyonce was able to

18:10

make using it how about the people that you know Michael Jordan literally he

18:16

hasn’t played basketball in 20 30 plus years yet his shoes still sell out every

18:22

single holiday season that’s influence so whenever you’re talking about influencer marketing especially with  

18:29

with everything being so digital now that is the key to success in sales you

18:34

have to meet your cons er where they’re at and your cons ers are now living a vast majority of their life in their

18:40

phones and literally remotely in their homes wow for sure now I’m curious

18:46

because there’s a lot a lot of really obvious applications for product-based businesses and I know a lot of our

18:51

listeners are also service based whether they’re an entrepreneur whether they’re in in sales

18:57

how does someone who’s in a service based role how do they approach influencer marketing can it work for

19:03

them what would that look like I could love your perspective on on that absolutely again the best the beauty of

19:11

digital marketing and influencer marketing is that you can approach it so many different ways so when people are

19:17

saying like okay how am I going to promote my service showcase your service your service in itself how you’re

19:24

actioning your service is the product itself you can be your own product for

19:29

example I have friends who are estheticians what’s the n ber one you can literally pick an influencer and say

19:36

hey I would love for you   let’s say you do lashes hi you’re you

19:42

have a hundred thousand followers on your Instagram and if you seem to love makeup and Beauty I would love to have

19:47

you come in and test out my services or we come up with a contracted or deal and I want to utilize you as a model to

19:53

Showcase my services and then now someone else can say I had a great experience working with them that

20:00

service worked for me whether even if you have a digital product service or a CRM and you want to promote that it’s

20:06

like how have someone utilize it and talk about how they used it that’s showing their influence because I trust

20:13

the least She Sells and I listen to her podcast and that’s an experience that I

20:18

gained and I’m gonna refer that person to someone or I’m gonna make a tick talk about these are the five things that I

20:24

did to help amplify my set of my best sales practices one listen to the at least about your podcast they go to your

20:31

podcast it’s all interconnected that’s how influence works it’s not just about

20:36

where it starts at but it’s how it continues to perpetuate so that can go from service to products I think that

20:43

oftentimes people get in their head like I offer my skills I don’t necessarily have something tangible your skills are

20:49

more tangible than you think showcase your work showcase your experiences if you’re an event planner show the process

20:56

of putting your event together and have an influencer share that on their timeline and saying hey I was just at an

21:01

event that looked really cool this was the event planner influence connecting it’s all about cross collaboration and

21:08

building communities of like-minded individuals and that’s the key to success in influencer marketing wow

21:14

that’s those are great examples so it’s it’s really no matter what you’re doing or selling there’s a way to leverage

21:20

this is what I’m hearing always a way to leverage it yeah yeah yeah

21:26

so I’m curious about the Outreach to an influencer so let’s say that somebody’s

21:32

listening and they’re like okay this is something I haven’t really thought about yet for my brand I totally see the application where do I

21:40

even start so let’s say like is there a certain kind of T you know there’s so many different quote-unquote categories

21:46

of influencers now for micro micro influencers and you know more about it than I do is there a certain kind of

21:53

tier we should be looking at when we start depending on what our current audience is

21:58

and then the follow-up question is how do we make it a win for the influencer so maybe maybe speak to where to start

22:03

and then we’ll talk more about the actual approach okay so when you think about where to start when it comes to

22:09

influencer marketing you have to really think okay like you said is it a micro influencer or a macro influencer I’m

22:16

going to be the first to be quite bold and candid nine times out of ten if you see influencers now know their worth now

22:23

more than ever because we’re disseminating that information to each other saying hey this is my worth now

22:28

it’s no longer like hey can I just send you a pre-product you post me cool I got a free you know maskies are thirty

22:35

dollars right now for uh for Cyber Monday so it’s like here’s a 30 product but you’re about to make me ten thousand

22:40

dollars because you posted on your timeline there has to be some mutual trade-off in it and all of this it’s

22:46

still a business and so when it comes to influencer marketing and saying okay who I’m going who am I going to pick to to

22:54

promote my brand how am I going to build upon that it’s like okay let me figure out how this person

23:01

likes to be approached not every influencer is going to check their DMS I’m not going to slide into Beyonce’s DMS and say hey I have a great product

23:08

now do we have those unicorn moments that happen when you’re like okay this person answered their DMS and we’ve seen

23:15

you know fairy tale stories happen but if you want to approach an influencer you have to kind of meet them where

23:20

their guidelines are at there are some influencers you can tell that they’ve built their following for the pure joy

23:26

of just loving to create content you can possibly approach them and say hey can I just send you a product and can we cross

23:31

collaborate I’ll share your content and share your posts and share the things that you’re creating with my audiences

23:37

that you haven’t tapped into and you can share my product with yours and now we’re both creating content oftentimes

23:44

one of the biggest struggles for entrepreneurs is finding ways to create content now I’m Outsourcing that for

23:50

assistance you needed this product and now I have the footage of someone utilizing that I actually saw Fashion

23:58

Stylist working with a fashion model Lori Harvey and she had on an all-white

24:04

off-white Virgil aqua outfit and that’s a VIN at this point it’s one of those

24:09

pieces you can’t mess up and he had all types of things on her face to help her get her outfit on and luckily I was like

24:17

let me screen grab those pictures and I sent it to him and said hey I have a solution that could work for you that

24:23

could help let me send this to you sending that email it’s all sales everything in any business industry is

24:31

sales just like you’re reaching out to an influencer we’re trying to sell our product to them just as much as they

24:36

want to because they want to showcase it as well so you know you have to meet them where they’re at you have to of

24:43

course go at it with tact and and strategy of course you know sometimes your first goal around you might ask you

24:49

might not hear back just like it in sales second time even the third time but you have to really just figure out

24:55

who you’re trying to approach and figure out how to approach them if I know that you like chocolate but I come to meet

25:02

you with Skittles you’re going to be like thanks but it’s candy but it’s not you know doesn’t see the benefit for me

25:09

but if I approach you and say hey I know that you have a beauty brand I’m a budding Beauty brand that has a product

25:16

that you can utilize in your videos to create a lot of buzz it has a unique appeal that’s going to get people talking let’s figure out a way to work

25:23

together then we can start creating and that’s when the group think happens and that’s when you blossom into a beautiful

25:28

cohesive influencer partnership so again just knowing who you’re trying to reach out to figuring out the best way to

25:35

approach them there’s you know that you get more bees with with honey so go

25:41

about it strategically just like a true salesman would watch the She Sells podcast get some tips on how to sell

25:48

yourself and you can get influencers to promote your brand wow wow I love that I

25:54

mean those are best practices and sales all the time right so personal guys know like I have that have the kind approach

26:01

  think about the person and what’s most of impact to them so it’s what I’m hearing you say is it’s not really all that different

26:08

now should we I’d love your opinion on this because I know a lot of influencers will charge money right so is that

26:13

something we should be prepared to invest in and and I’m ass ing it all depends on who the person is and the

26:19

platform but that’s probably a lot of what might be asked when you reach out is hey here’s my feet to share what is what does that look like

26:25

absolutely that’s I mean it’s just as candid is walking into McDonald’s and seeing the prices on the menu you know

26:32

and the thing is about influencer marketing influencers followings change every single day so there’s funny

26:40

there’s a rapper Fat Joe that said yesterday’s price is not today’s price and that’s what you have to learn with

26:46

influencers is they literally are always 10 seconds away from their next viral moment so that same influencer that

26:53

could have said hey my budget is you know to make a one minute reel to 75 right cool I started making an

27:01

influencer list and started putting their pricing down and saying okay influencer a she costs you know three

27:09

thousand dollars for a two minute video but their platform has 20 million followers influencer B has she’s

27:15

charging me fifty dollars for this post she has ten thousand followers but she

27:21

can probably convert to 10 15 20 sales sometimes you have to waive the pros and cons and also you can’t even get caught

27:27

up in the followers you actually need to start looking at the engagement that they have With Their audience because

27:33

just because you have there’s actually a viral post going around where there was

27:39

a influencer who has three million followers and she hosted a meet and greet and no one showed up so that also

27:45

to the point there’s also a little you know you kind of gotta really learn your influencer to know like okay does this

27:53

influencer have a big following because you know they have one big hit back in

27:58

2016 that got them three million followers out of the blue or do they have active and engaging followers and

28:05

it could be someone with 10 000 followers that gets you more sales but they hit your price point and saying

28:10

okay I can afford to spend 500 on this one minute row because I’m gonna get my Roi

28:16

back because last time she sold t-shirts for brand XYZ they made that money and

28:21

these influencers know their work so they’re making decks as well saying these are the Impressions I get on a

28:27

day-to-day basis these are the screen grabs from my Instagram this is what happens when I post at 12 o’clock if you

28:33

don’t want to post at 12 o’clock maybe I can post you at 8pm it’s going to be a little cheaper but at least you’ll get

28:39

some form so you kind of have to weigh your options and and know where you’re at and then also don’t underestimate the

28:46

the power of guerrilla marketing and getting up and coming influencers to work with you because now the playing

28:53

field especially on social media isn’t necessarily about who has the most followers but who Taps into the

28:59

algorithm correctly in most with the most Innovation and creativity so

29:04

influencer marketing it’s a lot of instinctual practices it’s a lot of watching it’s a lot of knowing your

29:11

industry and who within it so you know exactly who to tap in with because you

29:16

could throw thousands of dollars away and say hey let me post on TMZ or post

29:21

on people magazines page and see what happens but you want to know whose

29:26

engagement really fits your audience to see that Roi wow wow oh my gosh so much

29:33

so much Brilliance there and I love I mean truly it’s like having the spreadsheet right having kind of

29:40

tracking and looking at what are all my options just to learn to kind of like navigate the landscape and what’s going

29:46

to get you the best Roi   brilliant so thank you for I think

29:52

giving us a really good like influencer one-on-one marketing strategy because I know for a lot of my listeners we’ve got

29:58

a lot of listeners in sales we’ve also got a lot of listeners who are entrepreneurs who are just thinking creatively about what are some different

30:05

ways to get the word out about what I do maybe they’re tired of the launch you know they’re tired of launching and

30:10

they’re like I want to do something different right or they want to do it but they want to grow Their audience so these are all just I think everyone can

30:16

take something from this and apply it   I would love to ask one final question and then have you tell everyone

30:23

where they can go to get Masky to learn more about you as well so we talked

30:29

about how you’ve trusted your instincts as you’ve gone and I I really love what you shared about just knowing that the

30:36

vision is from God and from from something greater than you   and I also love to look kind of in

30:43

hindsight with like what did you need to know four or five years ago that you now know so speaking and thinking about to

30:51

your younger self when this was just that kind of fledgling idea that was written down on a napkin what did

30:57

younger Joanne need to know that you sitting here as your future self can tell her today

31:04

I would definitely tell younger Joanne to trust the process and to be patient I

31:11

think that when you’re on any journey in life whether that’s trying to get to the next level or finding yourself or

31:17

finding your pathway you you lack patience especially if you’re a goal-oriented person usually people that

31:24

are in sales or are in marketing you have to have a Hustler’s mentality because you know no one’s coming to save

31:31

you right no one’s coming to make that still happen for you but you so if I

31:36

could go back in time and tell my younger self I’ll say be patient surround yourself with people that are

31:42

like-minded that understand your vision and can help actually fill your cup up with encouragement and with tangible

31:49

tools and resources that you can use I would also say to always you know of

31:55

course I think the excitement of Entrepreneurship is coming out the game and saying I’m an entrepreneur I work for myself but to know that you’re

32:02

always a student you are forever a student in this every day you learn something new whether you know it or not

32:07

and I think that I would just tell my younger self to just get ready to embrace being a student and learning and

32:15

being h ble and understanding that you you know you’re gonna be you you are HR

32:22

your accounting your social media you’re gonna be a lot of you, you for a while but it’s gonna build up the the Intel

32:29

that you need to be the perfect person for we later so I would just tell myself to be patient stay the person to

32:37

continue to believe in yourself because again it’s it’s what you put in your mind that’s going to keep you going

32:44

wow this was powerful for me thank you very much not just from a I mean the the

32:49

Tactical elements my wheels are spinning about wow like there’s a lot we could really do here by leveraging influencer marketing and then beyond that just the

32:57

the inspiration of your journey and how you’ve continued going and trusting yourself and to see the just the

33:03

blossoming   of you you know running with that vision and going with it and continuing to trust and persevering even when when

33:11

you did doubt and seeing what you’ve created in the world today it’s it’s really exciting so thank you for thank

33:17

you for coming on and sharing your story and sharing your wisdom as well and I’d love Joanne if you could tell everyone

33:23

where can they go to get a Masky because they’re deaf I’m gonna go get one everyone’s Gonna Wanna Go get one I’m

33:28

looking at your white shirt and my white shirt like your white shirt definitely doesn’t have makeup on it and I’m pretty sure mine does right now

33:35

so yeah where can they go to get your product and then also how can they connect with you from here absolutely

33:41

absolutely so Masky it’s sold right now exclusively at the maskishop.com

33:47

  by the time we actually speak again this will be at Amazon we will have our Amazon Marketplace up and running as

33:52

well we’re part of the Amazon black business accelerator program so Amazon is backing our brand as well now so

33:59

that’s exciting news for us as well so you guys but for right now just know

34:07

www.themaskyshop.com you can follow us on Instagram at the Masky shop you can follow me whether it be on LinkedIn at

34:13

joannemale and of course connect with me on my social medias at jojo.emale

34:18

amazing thank you again so much Joanne this was so fun and   I just I’ve Loved getting to know you

34:25

as a person love your heart and and I’m just so excited for what you’re doing so thank you again thank you so

34:31

much and thank you again for sharing allow me to have this space to speak about something so important to me and

34:37

for always being so kind and gracious to me and in my journey as well so I wish you all the best at least because you

34:43

truly deserve it so thank you so much thank you so much, thank you so much all

34:49

right to you my listener go get yourself a mask I swear like I can’t wait to

34:54

start using mine because I’m literally like how did we live before this so it’s a game changer

35:01

I’m so excited for that so go get yourself a nasty connect with Joanne on social

35:07

and also kind of just to see her journey and see how she continues to grow and uh you’ll be so inspired by her

35:13

so thank you as always for being a listener of She Sells Radio so grateful for you and I’ll see you on our next

35:18

episode. Bye for now

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