Selling Into the C Suite with Cherilynn Castleman

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Welcome to She Sells Radio my guest today is passionate and on fire about

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her mission and I’m so inspired by it and I know you will be as well so my

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guest is Cherilynn Castleman she has over 30 years experience as a Fortune 500

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Global sales executive and her mission is to see a million women of color sit

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at the table of their Dreams by 2030 and that table means the C-suite sales

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leadership the sales leaderboard or the entrepreneurs table which I love and

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she’s helping to overcome the problems these women often face of access and financial fluency to get there so today

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we’re going to dive into her Mission how you can get involved how you can help support it as well as just one of the

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many areas of her subject matter expertise which is how to have the confidence to sell into the C-suite and

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how to carry those conversations powerfully and with authority so I’m so excited to dive in Cheryl and welcome to

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She Sells Radio we’re so glad to have you thank you Elyse I am thrilled to be here oh my gosh I am I’m so inspired by

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what you’re doing and you and I were talking a bit in the pre-chat about your vision and your mission of helping a

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million women by 20 30 a million women of color get the seat that they want and we’re like yeah it’s a big mission and I

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like you’re gonna do it I could just feel with your energy and with your enthusiasm and it’s so needed too so

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before we get into any of it I just want to say thank you for what you’re doing and for the work you’re doing I want to

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talk more about kind of what that looks like and um and and just more about your mission

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but before that I want to hear a little bit of the back story so you share that

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you’ve been in sales since before Girl Scout cookies were 50 cents a box

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it brought me back to my Girl Scout cookie days I was like this I think they’re I don’t know maybe a dollar a

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couple dollars but I was doing it but how did you get started in sales tell us a bit about your your back story there

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um absolutely so I was so I’ve always just like talking to people and I know

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that we lived in a small town and they were starting a Girl Scout Troop and they didn’t have a leader and I was five

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and that time I think you had to be seven or eight and they said my mom said well if you let my daughter

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um be in the troop she would be the troop leader and so I became a Girl Scout very very young and everybody sold

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cookies back then and they gave them to you it put them in your wagon and I thought it was the coolest thing to go

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down the street and just knock on doors and say do you want to buy Girl Scout cookies and they would say yes and then

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I would say but they freeze well and they make great gifts and buy some more for Christmas and I just I just sold and

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my brother would come with me and just stay on their board but I just would sell an upsell and upsell and I thought it was the coolest thing and it’s all

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I’ve ever been doing and I do remember um about three years ago I was reading

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an article and I have to ask you Elyse uh we’ve had 1800 CEOs of Fortune 500

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1800 how many before this year were black women out of 18. oh gosh 65 years

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I can only imagine how dismally small the number is give me I don’t even

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out of 1800 yeah I’m certain it was less than 50 to 30 I

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don’t know one there was one black female CEO of a

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Fortune 500 company or slippers 2009 to 2016. which company just out of

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curiosity oh wow Ursula Burns was the CEO of Xerox okay so when she stepped

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down Fortune Magazine asked her why aren’t there more women in the C-suite and she said because marketing won’t get

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you there the the um Arts won’t get you there Communications will get there women have to learn to be close to the Jews and she

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went on to explain that the juice is product and money we have to learn how to own a p l we have to learn with

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financial fluency is we have to understand how the C-suite thinks and so I decided

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that it that is just sales and so I set my mission to coach and train black and

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brown women to be too good to be true now you know I work with women all all

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women I work with salesman leaders even men because if we can bring another seat

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to the table we can bring another woman to the table yeah and so I challenge all

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of my listeners and everybody that I connect with so yeah it’s um I conquered my fair share of challenges and this one

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doesn’t scare me and so I know that I know what it’s like to be the only in the room until my goal

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is to get women so that they’re too good to be ignored whatever table they want to sit at wow gosh you know we had I

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know you know Cynthia Barnes um just had her back on the show for a second interview she had done one of the

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very very early interviews of the show and we were talking about how she is now

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the first I think I’m gonna get this right out correct me if I’m wrong the first black female Dakota to Keynote a

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national sales conference like ever and it blew my mind that that had not

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happened up until this point and and it’s just

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sometimes we get so in the weeds with just the data it’s like you don’t stop step back to look at the numbers and

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look at what’s going on so I so appreciate you sharing that and I would love to hear a little bit more of your

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experiences coming up you know when we have women on the show we do talk about

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um we’re very solution focused so that is I know that’s a big piece of how you operate too but I think it’s sometimes

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helpful for context for for people to hear like what is it like to be the only one if they haven’t had that experience

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or what were some of the biggest challenges you face so on that Journey from Girl Scout Troop leader which I

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love because you were already breaking the mold rigs they’re like you got to be seven and you somehow did it at five so clearly you could see the early

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Dedication that we’re gonna change things up what was that journey into

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more professional sales like for you and what were some of the experiences that most defined this mission that you’re

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now on so I think that my experience actually hasn’t changed much for a lot of women

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there was a recent study put out um and um I’ll share the link with you

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and you can share it with your audience but 37 percent of women uh in in

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leadership are saying they’re leaving organizations because of microaggressions and so microaggressions

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is bullying Prejudice unconscious bias I’m somebody else taking credit for your

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work I mean that’s over a third of women leaders saying I can’t do this anymore

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and so um yes I know what it’s like to walk through a hotel in an expensive suit but

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if I didn’t have my suitcase with me somebody’s going to ask me to get their bath towels I know what it’s like to go

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into a boardroom where I’m leading an RFP pitch and there are 23 people in the

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room and I’m the only person of color and the only woman and it’s my meeting and I’m leading the meeting and somebody

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asked me to get copy so you know this hasn’t changed for a lot of women and so

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I talk a little bit about um being an upstander instead of a bystander stepping in Kim Scott has this

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great book about just work and she talks about the difference between upstanders and bystanders and that we can stand up

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for each other and I challenge um people to do that you’re going to

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lose top performers because you don’t stand up for them which I know is a key piece of what you

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do with organizations right is really helping them um and I’ll let you speak to it too but

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my understanding is how do you attract draw in and then retain more of that top

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tier Talent so what are some of the obviously there are things I will never

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understand I understand that being a woman piece but I don’t understand what it’s like

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um as a woman of color and so what are some of the primary I guess challenges I

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want to speak a bit about the access piece seems relatively obvious but maybe we can speak a little bit more to that

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as well as maybe the um you mentioned in your your bio the financial fluency piece that you see as

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some of the biggest challenges for these women to get into the roles that they really desire speak a little bit more to

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that and how you’re how you would advise a woman to navigate some of those challenges if she’s facing

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them so I think one of the things that we’ve discovered is you have to connect

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with your clients you have to immerse yourself in your clients world and the one of the best things that I encourage

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people to do and I think it’s the most important document that most sales people never read is learn how to read a

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10K it’s go in to um the website of the publicly traded

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company and if you’re working with a company that’s not publicly traded go look up their their competitor you will

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learn so much about the industry so read 10ks learn how to read

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um the value State value line value line is an independent company that has analysts

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that looks at every industry every quarter you can go in and read what’s going on with that industry they do in

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quarterly analysis of all the major publicly traded companies read that and so get in the habit of finding out what

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are the trends for the industry you either work in or the industry that your clients are in get comfortable reading a

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10K I have a link to a Blog that’s you know the most important document we most of us never read I’ve never even heard

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of it’s is that like a 10 000 foot overview or is it no so a 10K is the annual report that companies file with

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the Security and Exchange I didn’t even know yeah it is and it’s

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so critical because if you want to know how they’re handling the headwinds how

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they’re dealing with the Tailwinds if you want to know how the economy impacted them or what they did for the

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pandemic all of that information is in there and so it’s a 200 Page document it

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can be intimidating but I teach people how to read it in about 15-20 minutes and if once a quarter you read your

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major clients 10K or if you work for a publicly traded company read your own

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read your companies number two learn how to read analyst reports and see what’s going on with the industry so that you

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know the industry Trends and if you read your industry Trend every quarter and you and you read value line you’ll get

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that um so number one immerse yourself in your customers World

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um number two do good Discovery calls and I tell people to use the four F’s

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and the 4S is first finest failure future and I ask you ask ask anybody

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what was it like the first day back from the pandemic what was it like the first day of this quarter moving into

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recessionary times every client has a first ask them about it what was it like

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your first day in this new role just get in the habit of talking to people about their experience and let people tell you

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their Story number two everybody’s doing something well so I say the next question is your finest what are you

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getting right moving into the coming out of the pandemic what are you getting right as we go into the new year what

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did you get right as we’re wrapping up Q4 I don’t care if it’s the end of the quarter beginning of the quarter whatever’s going on ask them what are

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they doing well that’s finest the third f is failure and the positive way to say

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that is to say okay Elyse, Elyse I’m sorry how would you what do you wish you

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could do better we all could wish we could do something better so I will say Elyse what was it like your first day

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back in the office after the pandemic what are you getting right since the pandemic and what do you wish you could

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have gotten better and the fourth question is future what do what does

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your future look like if it is now um March 2024

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what would your what would it look like and so if you do a good Discovery

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interview with clients or just even current clients or prospects you’ll get

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an understanding about what’s important to them you’ve immersed yourself in it and

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um salesforce’s recent State of the Union um state of sales report says that 87

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percent of buyers want sellers to be trusted advisors 87 that’s the majority

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of buyers say I want my salesperson to be a trusted advisor the only way you

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can do that is know what’s going on in their world know what’s going on in their industry and ask better questions

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oh the four F’s okay I love that I love love that it’s simple it’s easy to

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remember it makes sense now here’s what I’m curious about right so is that is

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that for that C Level Discovery call because I know today we’re going to talk yes specifically so that works for the

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C-suite yes it works yeah it works because I know people say I you know so I met with the president of a top health

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insurance company and we had a multi-million dollar deal that we were working on with them I was I was head of

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client success and and I still remember um you know my my our president had me

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prepare this massive pitch deck and wanted me to go in and Pitch him and I just worked in and I turned the pitch

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deck over and I was just like so what was it like the first time you started

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dealing with the solution and he was like oh gosh nobody has ever asked me that it was horrific it was this and I

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said okay so what are you getting right what are you doing well you know what is your finest and what do you struggle

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with what do you wish you could do better and he goes I wish the rest of my presidents understood this he goes we

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just don’t understand send it and I said what would the future look like and he said the future would be great if we

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could have a conversation amongst ourselves that we really understood what was going on and I was like okay and I

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brought subject matter experts out we trained we helped them understand it and then increase their spend by several

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millions of dollars just by asking those questions so it doesn’t matter what role

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they’re in in the C-suite they have a vision ask them about their Vision some

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things are getting right some things are not you can help them get closer to their goals absolutely absolutely now backing it up

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even a bit before that getting the conversation right Landing

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the conversation I’d love to hear some of your thoughts on that I’m assuming part of it is just the education pieces

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you talked about being able to talk the talk but how do you for someone who’s

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maybe using sales Navigator or they’re it’s like they’re trying to break into these key accounts What are some of the

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things that you use as maybe like secret weapons or what’s your secret sauce if

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you want to get in on an account and and even have that conversation in the first place so again you want to position

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yourself as a a trusted advisor and I think it’s three things so first of all

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post industry articles it’s really easy to set up a Google alert it’s really easy to read your your industry

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Publications and platforms and just post oh I read this this I thought Architects

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would be interested in because I sell to Architects so every week post something with your point of view say you know I

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read this this is really cool and I tell people pick three topics that you post on regularly so you’re seen as a subject

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matter expert two of them can be related to your work and one can be personal if you want I post on parenting and being a

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working mom I post on diversity Equity inclusion and I post on women sitting at

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the table of their dreams women achieving in sales women achieving in business but I also post on what it’s

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like to have be a working mom and have your daughter by your desk while you’re working so so but those are the things

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so posts do personal posts share what you’re doing and what you’re doing to

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um to help your clients and the third thing I say is post about your superpowers every one of us has super

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powers take your three superpowers and leverage those talk about why you’re Innovative

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talk about why you’re a good listener talk about why you build great skills or great relationships

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your clients care about that they want to work with somebody who is a person

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and so I talk about that I that I’m an empathetic listener that I build relationships and that I want to help

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people that’s one of my superpowers that’s what my mission is about clients contact me because I post about

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sales I post about influencing I post about selling into the C-suite

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um I also post about how hard it is to post on social media because that’s something I struggle with and I’m one of

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my superpowers is my commitment to growth hmm how do we it’s so funny I was

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literally before you even talked about that I was going to ask you about your sales superpower so we’re we’re on the same page how do we get clear on what

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our superpowers are so there’s a there’s a couple ways if you don’t know what your superpower is

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um the first challenge I have for you and I and I will always challenge people um at least one of my mentors Bill Green

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the former CEO of Accenture said Cheryl and when you criticize people you raise your defensiveness but if you challenge

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people you raise their gain so I’m gonna challenge you listeners and one of the

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things that I encourage people to do is something is called the hundred list take a piece of paper list it out to 100

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and sit down and don’t get up until you’ve listed everything that you have done in your life every success start

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with that double dutch contest you wonder when you’re five years old and list everything out until you get to a

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hundred and you’re going to get about halfway through and you’re going to be there’s nothing else I was like don’t move don’t let yourself get up and get

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water coffee nothing just sit there when you finish if you go back and look at it your superpowers will come up over and

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over again okay that’s one thing you can do another thing you can do is you can send an email

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to five or six people you’ve worked with and say do me a favor send respond to

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this email and tell me what my five greatest strengths are are my five best attributes and tell them don’t be shy no

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right or wrong answer I just would love to know what what I do well you’re gonna get back amazing emails from people

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telling you oh at least you do this well oh and I love that you were so Innovative and then you’ll see that

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theme and you’ll know what your superpower is got it got it ah I love those exercises the other yeah go ahead

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nope go ahead well I was going to say so once you uncover those and I love that exercise too for one other thing which

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I’ll say as a side note and then I want to ask a follow-up question you know the confidence to put yourself

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out there and position yourself and to one of the things I work with my clients

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a lot on is worthiness all of the clients in our community and very likely

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many of our listeners as well that can be one of the biggest challenges in stumbling boxes having this Vision

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having this goal but we all have this story of unworthiness that’s not true right but it it if we believe it it’ll

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run the show for us so I’ll have my clients go through and do like an end of day accomplishments list or an end of

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day just celebrationless because we we do all these amazing things and we

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forget about them right it’s just the way the brain works we focus on what didn’t go right we focus on what we didn’t accomplish we focused on where we

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didn’t measure up to somebody else on the leaderboard or a fellow entrepreneur

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um that we’re comparing ourselves to so I love that exercise too from the standpoint of

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it’s going to give you some major Mojo in your confidence with this outrage and and the other thing you know at

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least along those lines I a lot of people started notes in your phone and every time you have a great accomplished

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accomplished there because you’re going to have days where people are going to tell you no you’re gonna have days when you’re just gonna have failure after

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failure and you’re gonna just say you know what I’m just not that good and

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then you go into your your your list of all your wins and you’re like wait a minute I did this I forgot I did this

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and it’s your kind of it’s your way to high-fide yourself you know or you’re at a girl and so I love I just tell people

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start one in your phone and just keep adding to it oh that’s so good the notes

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on my phone are like my whole life list after a list of the most important

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I think I have I think I have a list like that but I haven’t added to it a little bit so that was a great reminder I’m going to go in and and update it

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um and update it as well so you said something else that I thought was really interesting Cheryl and you said

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when you post so part of getting basically getting the attention of these

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ideal customers is being positioned as a subject matter expert sharing sharing the information that’s going to be

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relevant to them and then also being able to share about your superpowers I can imagine for some of our listeners

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they might say how do I do that without sounding like it’s ego or bragging so

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how do you when you talk about being an empathetic listener and you do a post on that how do you position it in a way where

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it doesn’t come across that way I’m really curious because I know there’s a way but I want to hear how you do it so the way I do it is I say there’s five

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things that you can talk about so you can say thank you so you can say um thank you to Elyse for having me on

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this week it was really great to share uh my story about my mission so thanking

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somebody um talking about somebody that else’s vulnerability how I was coaching with

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this client and she was struggling with her self-limiting beliefs and it was so cool to see her get past that and

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succeed um and so so sharing about somebody else’s vulnerability

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sharing somebody else’s Mission you know I’ve worked with other organizations other networking and companies for

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example um you know companies that are committed to women and growth

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um and so it you know if if they if they recognize me I don’t just say hi I got

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to do this I said big thank you to this company or I credit their mission so you

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focus on somebody else’s um contribution somebody else’s Mission or Vision

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um somebody else’s vulnerabilities is where somebody else growth it’s also okay to brag on your hard work so it’s

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also okay to say wow it’s taking me three years to get my certification or my degree and now because I have this

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I’m really committed to doing X so people can people will relate to your hard work so talk about your hard work

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talk about your mission talk give somebody else credit thank somebody else

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um are are big ways and it when in doubt um count the use and count the eyes all

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of our posts and all of our emails should have twice as many you yours rather than eyes

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so you know instead of saying I’m excited about the holiday or I’m excited

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about this new quarter I would say um how are you prepping for the new quarter

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um are you anxious because you’re getting to the end of the quarter and you may not and you’re not and and you

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haven’t finished strong got it and then post yeah

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here’s a great link for all you entrepreneurs out there not I found this

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and so write to write to your audience I also encourage people to write to one person think of one person in the

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audience in your network that’s important and write to them don’t you don’t have to put them I wouldn’t say

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you know Elyse uh this is for you but if I saw an article that I thought you

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might like I would write to you without using your name right because it makes

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it very personable you don’t have to try to sound like an expert just write to ordinary people people like posts

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from real people absolutely and we can all think about what resonates with us as we scroll it’s

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it’s it’s a total difference between somebody doing a post that’s completely

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uh formulaic and kind of corporate and sterile feeling versus those things that

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really get you in the heart and it’s always something where you feel like they’re talking to you specifically so

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really really really good thing I see you my clients tell me every

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day nobody sees them my manager doesn’t seize me I can be top of the leaderboard nobody sees me tell somebody I see you

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hey I saw you posted this I see you oh I see that you hit the leaderboard for the first time congratulations I see you

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shout other people out on LinkedIn tell people I see you um and and I see you and I see the great

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job you’re doing I see you and I see you moving forward I see you running that company one day I see you sitting in a

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c-suite one day help see people in a bigger Vision I love that you know I I

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did a a podcast and somebody says oh I see you reaching a million women that’s

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where that came from somebody challenged me so challenge people see them on

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LinkedIn that’s another way to brag on people share your message and not be

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make it just about you yeah and that’s it’s it’s the bottom line principle in

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sales right it’s just make it about the other person right and sometimes I think we can get it we can have a lot of

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resistance around posting or social media because we think oh it feels egocentric but it’s not at all when

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you’re positioning it that way so I love that you spoke about Vision because that was the final kind of area

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I want to get your perspective on as we talk today Sherilyn so

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with the work you’re doing it is a big Vision it is an important mission

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all of our listeners have some version or they feel that coming from within

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them they may not be clear on what it is yet but if they’re not clear they know there’s something greater for their

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lives and if they are clear on what it is sometimes it can feel really daunting

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and really overwhelming and there can be an element of who am I to do this and

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the self-doubt Creeps in right and maybe it’s it can be different for everyone right for some it’s leading a social

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movement like you are for others it’s I have a greater vision for my family life and for how I want us to be together for

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others it’s I want to go to my first six figures or I want to go to seven figures so it’s different for everyone

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how do you manage the self-doubt that Creeps in about your

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vision when it does so um a couple things so first of all I do

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um I have a morning routine so I encourage people to have a morning routine and your morning routine should

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include um so so my morning routine I used an acronym for Swatch

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um which is because my great grandmother used to Swatch little pieces of our summer clothes together to make quilts

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for our bed and so my theory is that if I can have a perfect day swatched together I get a perfect week let’s

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watch together perfect month and a perfect year and so in my morning I sit until it quiets my brain I hydrate I um

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I have an attitude of gratitude I say thank you for things in my life I spend time on a vision and so I have a what I

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call my perfect day Vision so imagine again like it’s it is 2024 and you

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you’re having your perfect day and just see that just take a couple minutes and see your perfect day

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um the next thing to do is I write down the one thing that I’m going to get done today every day I have one thing that’s

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going to move me in the direction of that Vision because how do you eat an elephant at least one bite at a time I

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just have to say really quick I love that it’s one thing I love that it’s just one thing and then there’s a book

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out and there’s a whole movement now called just one thing and so if you want to read more about it there’s a book called just one thing I haven’t even

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heard of that okay write down the one thing that you’re gonna do today so if

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every day you did one thing the movie in the direction of your vision you got 365 things you have done in over

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the course of a year and you just keep seeing it and keep moving so that’s number one have a vision have a morning

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routine where you figure out what your one thing is and what your vision is number two I I think it’s it’s critical

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to um give yourself living belief a name so I call my Charlie and

29:27

couple times a day I check in and ask Charlie two questions the first one is is this true is it thought in having

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truth and the second one is is this thought moving me in the direction of my vision and my goals

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it’s I don’t beat up Charlie I don’t say you shouldn’t be doing that don’t do that I just stop and I say okay is this

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true and the second one is is this moving me in the direction of my goals hmm and

29:52

what if they so let’s assume the answer is no to one or both of those so what what just just doing that raised my

30:00

awareness and you start becoming aware of what you’re doing and then the third thing I do is I just take my right hand and I just do this and I speak to myself

30:07

like I’m my best friend so I give my I call it my best friend tap and so if I’m doing it and I go oh that’s not then

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I’ll say okay if this was my best friend I would say Cheryl and you’ve done hard things before you’ve got this challenge

30:20

now go get it okay and so I and so I check in and I tell people put a

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reminder on your phone my phone will pop up and say Charlie three times a day okay and when it does I look at it and I

30:31

go okay Charlie what thoughts that you’re having um are they true are they moving in the

30:37

direction of your goals and thinking I’m like okay and I keep working if they’re not I go you got this Cheryl and you’ve

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done things tough hard things before and then I just keep going um because remember that voice is your

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best friend that’s the voice that you hear which when you walk into a dark garage late at night that’s the voice

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you you that you hear when you meet somebody and they make their hair on your arm stand up and you go there’s something about this person and so

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remember that that voice is your best friend that voice is telling you these

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self-limiting things because it thinks it’s protecting you ah I’ve never

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thought about it like well maybe but I haven’t put two and two together like that that’s also your protector it is

31:18

your best friend that’s so interesting that’s why you want to name it so give it a name and know that it’s your friend and so if you were checking in with your

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friends so if your friend goes you can’t reach a million women you wouldn’t beat your friend up so don’t beat your your

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voice up just say to them hey is this true nah it’s not my reality my

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reality is I can do this and is this stuff moving me in Direction my goals no and then I give myself just a little and

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it’s for me it’s just like a little hug it’s just like you got this Cheryl and move on and I keep on going and nobody else peed and picks up on it they don’t

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know that I’m not knocking some lint off or straightening my hair or something but I do that three or four times a day

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I check in with myself and it and you just get more conscious so

32:04

um other piece like I just want to highlight what you’re doing there and something I think is really unique because we talk a ton about mindset on

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the show but it’s I don’t know that I’ve ever had someone bring up the proactive piece of

32:17

it so I love that that’s proactive three times a day you got the alarm going off on your phone because otherwise the

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narrative will just run and unless you’re conscious enough to notice

32:28

it just keeps repeating right and it keeps reaffirming that old program so that’s a really interesting different

32:34

approach that no one has ever shared before on on the show and I like it well one of the things and you know this

32:40

Elyse uh the only way you can have a new habit is acnhor it with an old habit so

32:46

old have it look at my phone I’ve got clients who put um they’re they’re Charlie the name on

32:51

their water bottle every time before they reach for their water bottle I have some that people have been copied three times a day they put it on their coffee

32:57

pot when they go to get a cup of coffee they stop and they go okay what thoughts have I had are they true and do I need

33:03

to give myself an Atta girl you know and I always tell people just talk to yourself the way you would your best

33:09

friend yeah because you would we would never say things to our best friend like we say to ourselves no it’s so true and it is it

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it is the biggest thing that I see shift a woman’s results or romance whoever’s

33:22

listening right shift the results is it’s yours it shifts your self-image right and your results will never

33:28

supersede your self-image so okay beautiful so morning routine throughout the day checking in you’ve got the alarm

33:36

that feels very thorough is there if there’s anything else though that you do to help with the self-doubt I want to

33:42

give you space that day having a perfect day visualization and I mean it is

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exactly one year from today and you close your eyes and when they open imagine that I’ve given you a realistic

33:54

magic wand what would your perfect day look like and and

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so take a minute and visualize that every day and eventually it’ll happen

34:06

wow wow oh thank you

34:12

for sharing that those are um those are things that are you’ve given us so much today from the four F’s to

34:20

the 10K report that was a new learning for me too just getting the industry knowledge to how you’re positioning

34:26

yourself in your social posting to the very specific plan for

34:33

re what was it reframing the thoughts that aren’t helpful

34:38

um so thank you so much for this Cheryl Lynn I would love to have you share how

34:45

can our listeners connect how can they get involved in the movement I know you’ve got a great LinkedIn group as

34:50

well that they can join so please share next steps in getting in touch with you absolutely so the easiest way is

34:57

connecting with me on LinkedIn um just shoot me a DM me or connect with

35:02

me follow me you can also find my resources at cherilyncastleman.com I

35:08

have a Blog the most important document you’ve never read that will talks about how to read a 10K there’s also a Blog

35:15

about the four F’s and doing a a great discovery interview

35:20

um I’m also doing a whole live Cheryl and presents this year and so if you

35:25

want to see me live or learn from me or be or join our movement there’s a link um one million hashtag one million women

35:32

by 2030 and so you can check out what we’re doing or join the movement I

35:40

regardless of whether you’re a woman of color or an ally we would love to have you join

35:45

amazing amazing thank you we’ll link all of those in the show notes and I just

35:51

want to say thank you again for coming on today for sharing both something very

35:56

inspirational and also very tangible tools that we can take with us

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um to to elevate our results so grateful for you and this was a really fun conversation thank you again thank you

36:09

Elyse it’s been absolutely my pleasure amazing amazing so to you my listener go

36:15

connect with Cheryl and get involved with her movement it is it’s the type of thing that it’s just it requires all of

36:22

us right so getting involved supporting spreading the word amongst your network about what she’s doing

36:30

um it’s it’s very needed and it’s very exciting so thank you as always for being a listener of She Sells Radio and

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I’ll see you on our next episode, bye for now.