Why They Buy w/ Cheri Tree

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Welcome to She Sells Radio I have a phenomenal guest for you today who took

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her her income from $8,000 a month to $261,000 a month in 28 days with what

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she’s going to teach you today and I personally have learned so much from her in a short amount of time I met our

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guest, Cheri Tree just a few months ago when I had the honor of sharing the stage with her in an event and I’ve been

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reading her book why they buy just right here um and I’m already telling my clients that they have to use the system

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in selling I’m such a big believer in it I’m going to share her formal bio shortly it’s abbreviated because she’s

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accomplished and then we’re going to bring her on um so I don’t want to waste any time so as founder and CEO of

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codebreaker Technologies and creator of the game changing personality based sales system Bank Cheri tree is the world’s

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leading expert on personality based sales Cheri has become one of the most in demand speakers worldwide invited to

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share stages with with icons like Tony Robbins and lecture at prestigious universities you may have heard of like

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Harvard Cheri system is the world’s number one personality sales training system for high achievers Cheri. Welcome

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to She Sells Radio I’m so excited for this conversation with you thank you you know what I’m excited to be here too so

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thank you for inviting me oh my gosh absolutely and I think the first thing I’ll say because you know if someone

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takes a look at your social media or your website they’re going to see you on stage with people like Tony Robbins Les

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Brown Robert kosaki Sir Richard Branson Susie Orman I mean you name the A-list

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personal brand and you’re sharing stages with them you’re you’re working with them here’s the thing though because

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that can be very intimidating to someone in your book and you you mention facing extreme adversity along your journey so

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before we get into the system you’ve created bank and how it works I just want to ask first what is one of the

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biggest challenges that you personally have overcome in building such a successful company and brand

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well it’s it’s funny I mean this is at the end of my book I have a chapter called inside the Vault and I share a

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really h a really hard time that I went through after actually making millions

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because of using my system and I’ll explain how I did that I um I got to where I had a moment with a company that

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I was representing where I felt like it was no longer in integrity and I wanted to walk away and when I walked away and

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resigned they came after me and sued me um you know and just kind of wanted to

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make an example it was a bully move and uh it was the year 208 so I

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don’t know if you remember but the entire American economy was collapsing wow and I had about $8 million in real

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estate holdings I was making1 to2 Million do a year in income my income

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when I resigned stopped overnight and within you know a matter of a few months

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here I’m in this massive lawsuit I escalate it to Federal court because I’m not willing to be bullied uh it’s kind

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of like an Aaron Brockovich moment for me yeah and um my cash flow on my real

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estate went to negative $65,000 a month if you could imagine because none of the tenants could pay

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the rents oh my gosh like my my world was starting to collapse really fast

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around me my credit lines were all cut off because of what was happening in the economy and long story short I ended up

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filing Chapter 7 bankruptcy I won the lawsuit but I ended up losing everything in the process and I had all of my

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belongings in five different storage units from the different homes that I owned and the storage unit started

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calling me and saying hey your stuff’s going to go to auction if we don’t receive a payment and I mean I was so

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broke at the time and because of the lawsuit that I was in they were trying to get me on non-compete and

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non-solicitation which meant I could not talk to any of my friends my network my

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customer base my sales teams because of they were going to use that against me in the lawsuit so I was totally on my

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own at that moment in time and um I ended up getting an idea like you’re

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either gonna get totally defeated and crawl back home to mama you know and I was in my mid-30s at the time or you’re

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gonna figure out a way to rise up against all forms of adversity and I remember playing the theme song you know

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what doesn’t kill you makes you stronger and I used that to inspire and find the

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the you know the fire inside that that you could take away all my money but you

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can’t take away my spirit and so I found an industrialized storage unit in Orange

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County California just outside of Newport Beach and 1600 square feet and I

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took all of my belongings from my different storage units put it in a big Warehouse with a rollup door and at the

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very back of the storage unit was a tiny little Loft and in that Loft I thought you know what

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I could live here and save rent and rebuild my life from inside the storage

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unit and back in the day leas I used to be a whitewater rafting guide and so and I worked at REI headquarters I knew

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camping the the storage unit didn’t have any running water um and so I went and

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got a at the camp store I went and got a five gallon bucket called a luggable loo and I made that my toilet for 18 months

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and I got a gym membership so I could shower and I lived inside that storage unit for 18 months and I’ve got stories

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that’ll just blow your mind one day I I’ll end up telling them all but there’s there’s a sneak peek of this in the in

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my book in the chapter inside the Vault but that was that was the adversity that I went through and honestly I’m so glad

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I did because what happened during that time is I lost my attachment to money I

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mean I’d made Millions right my mom said I I spent money like a drunken sailor I had multi-million dollar homes I had

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Mercedes and Range Rovers and people at my beck and call I mean certainly it was

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it was a fun time but in the storage unit I lost my attachment to money and I grew my attachment to people and to my

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purpose and I got very clear on why I’m here and what I’m destined for while I

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was in the storage unit my two best friends who are the other multi-million dollar earners working with me died in a

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plane crash and I was the one that was left living and it just it helps you

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recalibrate like what life is really all about and I became really passionate

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about moving the mission that I drive now uh which is our mission to make

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people matter and I love helping people make a lot of money become financially

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independent and even wealthy but I want to do it in the spirit of money is not the only thing in life that matters

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obviously um there’s so much more to it and it just it just really humbled me

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and uh got me connected to much greater source of inspiration so that’s my story

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I’m glad I asked that question that’s so powerful and not that everyone you know has had that exact experience but I

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think we can all relate to having things around us shatter in some way shape or

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form and I was literally just talking to um one of my group coaching calls this morning about when things shatter

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there’s the it’s it’s all about how are you going to approach it and is it the opportunity to rebuild like is like you

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said are you going to let it take you down or you going to rebuild and that resilience is so inspiring and um I

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don’t know I won’t go too deep down the rabbit hole here because I want to talk a lot about bank and and how people can leverage this but I do just think when

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we are on a mission to build something big in the world like you are and like you’ve done sometimes there’s these

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moments of realignment that let us build from a much more solid Foundation than we would have been on before I’ve had

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those in my life I’ve had moments of humbling I’ve had all sorts of things like that but to be able to build a

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powerful significant company without the attachment to the money and making it about the people first and foremost is

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so so powerful so uh thank you for sharing that that was that was really inspiring nothing like coming out of the

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gate with that one I love it yeah well but you know what I mean that I think it’s so important because

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again people are going to see what you’re doing and they’re going to be like oh she’s like life is easy she’s got it all fig figured out and I know

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that for anyone who’s achieved a level of success there’s a lot of adversity they’ve overcome not everyone’s honest

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which is you know that’s another thing but you’re honest about it and I appreciate that I want to ask a little

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bit about the origin of bank if somebody’s not familiar and this is another to me it’s like man like

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scrappiness resilience persistence I just as I get to know you better I love like learning these qualities um but you

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talk in your book about you know going from when you first started in sales being bottom of the leader board and

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being I think you said you were so terrible in sales that your first year as a financial adviser you earned $700

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yeah and right and like struggling for five years and then you cracked this code that you now teach and started

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making millions so tell us a little bit more about that if somebody’s not familiar with your story what was

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happening and then what shifted for you where you suddenly had this aha that transformed everything well you know so it starts

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off I read Rich dead poor dead and I think everyone should read that book if you’re going to be a business owner an

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entrepreneur or financially successful right and one of the things that rich dad says is if you’re going to be

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successful in business you’ve got to become great in sales and if you remember his story he became a Xerox

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salesman selling photocopy machines and things well I decided you know I had a

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corporate job after graduating and uh I really wanted to be an entrepreneur so I

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I found an opportunity to be a financial advisor full commission model jumped in

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with both feet first year like you said I crushed it I made 700 bucks like that

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was my whole income and I didn’t know whether to laugh or cry right I thought gosh should I crawl back and try to get

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my corporate job back or or should I figure this out and you know I decided

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I’m G to figure this out and this is where I started doing a deep dive to really study every methodology I could

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to get better I read the sales books I attended conferences and seminars and

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webinars I listened to audios back when they were even cassette tape and just

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really tried to level up and skill up and it did it worked you know I got my

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income up to 72,000 over that fiveyear period And I won a few company trips and got a few accolades but the funny thing

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is I just didn’t feel successful because when you looked at my bank account and that reveals a lot I was $30,000 in

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credit card debt renting an apartment couldn’t qualify for a home and I’m

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driving a salvage title BMW playing the fake it to make it game and Elyse I’m telling like I felt so proud that I

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could buy a BMW but because it had been salvaged there was like these little glitches in the operating system of the

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car and it would spontaneously just the battery would die and I’d be stranded in random locations where my own set of

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jumper cables and trying to find someone to give me a jump became a struggle I had to buy a battery pack where I could

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give myself a jump you know and I could never park in front of a client’s home

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in case I mean it was just a nightmare so so here I was this moment I’m a

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financial adviser I’m sending across from a husband wife I’m trying to advise them on where they should put their

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entire portfolio of Investments that they’ve saved over their lifetime and they’re talking amongst themselves and

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then they look back at me and they said well Cheri where do you put your money and I I got really silently awkward and

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I thought to myself what money like I don’t have any money that’s why I want your money like isn’t it obvious and it

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reminded me of this other quote from Robert kosaki where he said stop taking advice from people more messed up than

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you and I thought man I’m giving people advice on how to become financially independent and become Millionaires and

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I’m so broke I literally can’t barely pay attention right so it was just at that moment in time where I realized

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something’s broken and I’m not sure if it’s me that’s broken or is it the system that’s broken and what I’m

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excited to share with your listeners is that it actually wasn’t me it was the system and the system was programming

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people like me to fail by brainwashing us into believing one of the greatest lies ever told in sales so I’ll reveal

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what that is but that’s that’s kind of what happened for me yeah I mean you

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it’s funny you led right into what I wanted to ask you about next because you do say in the book you talk about the

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sales system is broken you say um the average salesperson only lasts about two

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years before they leave the field entirely and I think whether someone is listening we’ve got listeners who are both commission-based sales reps as well

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as entrepreneurs so certainly I don’t know the stat but most entrepreneurs end up quitting slash not making it right so

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it’s it’s the same but why is the sales system broken I want you to tell us what’s wrong with the system why is it

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broken and what did you discover yeah well you know I’m gonna I’m gonna explain how it’s broken and basically

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prove it and I’m going to I’m going to give a few statements that I want your listeners to answer you can answer it

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out if you’re listening to this driving in your car you’re in the bathtub wherever you’re listening this to I want

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you to just fill in the blank okay so have you ever been told that sales is a

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numbers game I want you to answer that in your head yes or no and then we’re going to fill in the blank how many

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times have you heard that in order to get more yeses you have to get more what more Nos and I know every single

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person had the same exact answer because I’ve asked this question multiple times all over the world in different

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languages around the world the answer is always the same thing we’ve been told that in order to get more yeses you have

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to get more Nos and for five years I bought into that philosophy which makes you hustle harder grind harder burn the

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candle at both ends dial for dollars Chase your tail and and approach something near

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burnout before I woke up one day and said you know what that’s actually the dumbest thing I’ve ever heard because

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I’m glad somebody finally called it Sor but it’s just like saying what everyone is thinking and hoping to be true but

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isn’t will to say yeah it’s the dumbest thing I’ve ever heard because the truth is in order to get more yeses you

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actually have to get more yeses not more NOS so this whole go for no thing is

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like a big fat lie and so what I started asking myself was what if I could go for

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yes and then the next question was well how do I go for yes is there a strategic

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scientific approach of how I can get get a yes versus no and why is it that when you deliver your message your pitch on a

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product a service the same price point the same terms to one person they say

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yes and to another person they say no what is the only variable that

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changed yeah it’s them right it’s the person in front of you yeah so I started

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asking questions what is it that makes someone say yes and another person say

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no and that’s what that’s what led me on the Deep dive to discovering the the

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secret and the code that I cracked and and ended up taking an experiment that I called bank and figuring out exactly

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what makes someone say yes versus no without any form of manipulation this is not like some aggressive sales tactic or

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Voodoo practice or anything like this this was the coolest concept I’d ever

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discovered in the history of sales and I’ll explain what it is and how it works but I’ll I’ll share with you in one year

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using it as an experiment to see if I could get more yeses than NOS at least I

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took my income from 72,000 over $500,000 in Commission in one year so a 7x

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increase and I did it in onethird the time so I went from 60 to 80 hours a

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week hustle and grinding down to 20 to 30 where I was literally working part-time I joined the women’s golf

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league like I had all this time on my hands and I was like oh my gosh I’m finally l living the dream wow and at

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that point I said well I’m going to keep doing it and then people started asking me what is your secret and how are you

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doing it and I didn’t want to keep it a secret and partially why I didn’t want to keep it a secret was because I had

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negotiated with God when I was broke and I said look God if you’ll show me how to

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become a millionaire then I will dedicate the rest of my life to teaching other people

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how to become a millionaire too but I wanted to be someone who was teaching and mentor ing other people from a

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position of I I did achieve it and I did get there and I’m going to show you how

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versus and you can relate to this how annoying is it to see people out there giving other people advice and they’ve

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never accomplished it themselves right like that’s just out of Integrity So

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within three years my income was over a million dollars a year and of course at that point the rest is history and you

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know the story continues to unfold oh it’s so powerful and and here’s what I love about this Strate

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and um you know you and I connected briefly on this at the conference when we met and I my listeners will know too

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like so much of what I’ve become really passion about teaching in um our programs with my clients is is a lot of

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the inner game so I really believe like 95 to 98% of successes how we think

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about things it’s Neuroscience it subconscious beliefs all of it and it is

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so important that you have the right strategy to achieve success with it’s the both and you have to have both if

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you got a great mindset but you don’t have a strategy that works you’re still going to be spinning and this strategy

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and what I’m loving about learning this myself and and it’s like giving some words and some um framework to things

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that I think intuitively I’ve done but haven’t like haven’t been conscious to um in the way that you teach it so

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masterfully it’s it’s so powerful when you know what you’re doing and why you’re doing it and you talk about this

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maybe we can talk about this more but that it’s a science like you see selling successfully as a science versus an art

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um so let’s talk about this question because you talk about just the the mistake made in most traditional sales

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training which is that we spend so much time on how do you sell someone how do you sell someone how do you sell someone and then you say well there’s one

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question that actually matters to the bottom line so let’s talk a little bit more about that and then maybe we can

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start diving into some of the science behind Bank yeah well so you know what

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traditional sales training teaches is yeah how do you sell how do you close how do you overcome objections and they

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teach you all these things like how to do a tie down and you know all all these strategies but the real question that we

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should be asking is why do they buy what triggers the yes versus the no um versus

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trying to master a sales strategy that makes people feel awkward or uncomfortable or manipulative or

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whatever and so this is where my journey took me and you you you said the the

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thing let me lean into that so the question is is selling an art or a science

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right and there’s people who are going to argue it’s an art and there’s people who are going to argue it’s a science

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and I would agree with both of you and I would say it’s both an art and a science

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but it is conditional it is only an art if you know the

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science so what I have found is people like you at leise who become top producers who crush it um I what I

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figured out is that they cracked the code on how to use the science they just

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don’t know how they did it they know that they did it and so when everybody comes up to you and says oh man I I want

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to learn from you and I want to duplicate you most top producers don’t know how they did it and therefore they

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lack the ability to articulate and deconstruct exactly how they do it and

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companies are left in a quandry because they want to they want to figure out how do we clone our top producers instead of

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having the 8020 rule where 20% of the top is creating 80% the results what if we could actually

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transfer these skills and make them duplicatable transferable clonable and therefore scalable across an entire

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organization now imagine if an organization was filled with Elyse Archer or Cheri Tree or whoever is

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the top of the game now what can happen right and so this was the concept of

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okay if this is based in science what science you mentioned Neuroscience which is important but the science we used in

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bank is a different type of Science and it’s a science that I call personality science personality science in a

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nutshell is basically the idea that there are different types of people the

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concept dates back thousands of years two and a half thousand years to a guy named hypocrates known as the father of

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medicine a Greek philosopher and what he basically figured out before Google ever

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existed was that he could take the entire human race and divide them into

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four different groups and each group was so different one from another he could literally prescribe them medicine and

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diagnose them based on what he called their temperament and this is what the theory of the four temperaments actually

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comes from and so this was the origin of the idea of personality types and so

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when you fast forward to today’s modern world there’s been all of these different personality typing assessments

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that have been created right uh they tell you what color you are what code you are what animal you are what

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astrology sign you are what acronym you are and so forth right dis Myers brig’s

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type indicator known as mbti strength finders color code accuracy temperament

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sorder burkman method on and on and on now if your listeners are like most

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people most of us have taken one or multiple of these personality assessments over our career and in the

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beginning when I took one of these assessments I’ll be honest I was fascinated with what I learned about myself I’m like I knew I was

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cool like this report just why you know but my Fascination at least turned into

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frustration when I realized not one single one of these assessments ever made me more money not one of them ever

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helped me close more sales engage the customer differently or put money in the bank yeah and I remember thinking wait a

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minute if it’s been proven for thousands of years that there’s four different types of people people I wonder if they

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make buying decisions differently and I wonder if what makes one person say yes makes another person say no and so that

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thought was the beginning of my deep dive down the whole the rabbit hole of

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Personality science and trying to see if I could connect it to buying behavior

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and if I could identify what I later called the bank code of my customer

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could I identify what makes them say yes versus no and could I alter my messaging

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in a way that would unlock the yes and avoid the no and the coolest thing is it worked and it worked

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magnificently and so that’s what became known as the bank program based in

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biology spelled buyology which is the science of buying Behavior versus all of the other

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assessment models out there based in Psychology bank is based in biology and

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that was the big difference it’s so interesting to to me I was like I was never big into science in school I think

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you say in your book you weren’t that big into it either but you’re talking about biology I’m like I would like to study that I’m interested in that that

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actually makes an impact on the bottom line and it’s service based too so this is where it’s it really is in service to

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the person who you’re selling to to know what their language is and one other quick thing and then I want to dive I’ve

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got another question for you on it but um this is science-backed I understand you’ve had this reviewed by researchers

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scient so I I think that’s just very interesting because people can say anything but you’ve actually had you

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know I’ve had people even try to discredit me discredit there’s always going to be the haters or the Skeptics and that’s okay like bring it on because

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yeah the truth is I just kind of feel like I invented it and to be honest like

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for those that are more spiritual based I believe I downloaded it um you know

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I’m not that smart I didn’t go to Harvard uh but the funny thing is I taught at

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Harvard better but you know you can you can connect the

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dots and these are the dots that I collect uh connected and I think Steve Job talks about the ability to connect

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dots yeah right and Einstein there’s a quote from Einstein where he said any fool can complicate things it takes a

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genius to simplify it I was just at a conference and the keynote speaker I was

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not the keynote at this conference I was attending the conference as exhibitors and there was a keynote that got up on

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stage and she posed the question this was at the international coaching Federation so there was thousands of

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professional coaches that were in attendance and she asked the question to the audience she said what is the

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opposite of an innovator you know the audience kind of

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thought for a moment then they started to shout out these different responses and then she went on to answer

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and she said I believe the opposite of an innovator is an

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expert and just let that sink in for a moment and and I’ll I’ll go to tell the story here I keynoted at a conference in

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Singapore in front of 5,000 people at the end of the conference I

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had a gentleman come up to me and said are you the inventor of bank or are you one of their trained

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salespeople and I said I’m the inventor of bank and he said do you have a degree in Psychology and I smiled at him and I

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said no that’s why this works he didn’t know what to do he was

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he was taking a back like huh like that that doesn’t make sense you would think

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that I’d need to have a master’s and a PhD in Psychology to see if I could figure out all this but that’s actually

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what would have made this too complicated and quite frankly the market already had tons of things based in

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Psychology and not one of them could measure buying Behavior not one of them could reveal to me what makes someone

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say yes versus no I didn’t care about whether or not my customer was an introvert versus an extrovert don’t care

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not trying to date you I cared about the yes versus the no outcome so it required

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an innovator and that’s what I was I guess when you’re Scrappy when you’re broke and when you’re hustling and

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trying to figure it out you’re looking for a silver bullet you’re looking for

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something that can work to help speed up the process of winning in business and

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this is a hack that I basically came up with that was simply asking a question

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that no one had ever asked before and that’s what led to the discovery of I believe one of the greatest discoveries

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in modern day which is the science of why they buy what triggers a yes versus a no and it’s not just for the sales

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process of buying products or Services it’s it’s about why they buy in what

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drives that person to say yes versus no and this is where it started to get really deep because I thought I was

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training this to salespeople and then they’d go through the training on bank and they come out of it the on the other

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side saying this just saved my marriage I was like what do you mean and they’re like well I use the science on my spouse

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and I figured out exactly how to build a much better relationship with my spouse using bank and I was like huh and then

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people started saying this just made me a better parent and I was like well how and they said well using the bank code I

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realized I’ve been parenting my children wrong their entire life and what we

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found was that parents were parenting their children based on who they wish they were or how they are based on their

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Bank code versus the bank code of their child and I was like huh and then when

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someone came to me and said this bank system just prevented a suicide in one of the families that

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we’re friends with and I was like whoa like what’s going on with this Bank

28:48

thing yeah and so when people say what is bank I I like to summarize it as bank

28:54

is the Art and Science of influence bank is the Art and Science of what

29:00

drives human behavior and if if you think of a human being as having an

29:05

operating system every human being in the world has been programmed with their own

29:11

operating system like if you think of Microsoft versus apple and they are different operating systems and there’s

29:17

four main primary operating systems that exist in the world but yet not one of us is given any type of handbook when we’re

29:25

born the parents don’t know what operating system the child is born with it has nothing to do with

29:31

genetics so then how do we understand what drives that little human being and

29:37

you have children I have a little three-year-old and I already know my three-year-old’s bank code and I parent

29:44

my child based on his bank code and it’s unbelievable the experience that we’re

29:49

we’re having already starting at this age and so yeah I don’t know if this is

29:54

where you wanted the podcast to go but it’s so mindblowing stuff it really is and

30:00

there’s a few things to what you said one I I think our listeners will

30:05

understand and I firmly agree when we have those things that come through us that are so big and you’re like where

30:10

did that come from it’s I fully agree and believe it is a download it’s a gift you’re meant to share with the world it

30:16

was meant to come through you and life circumstances up until that point perfectly positioned you to do it you

30:22

could probably look back and be like man I’m glad I struggled so much in sales at the beginning because otherwise you wouldn’t have uncovered this and come

30:29

across this um it’s yeah I was going to ask you towards the end your just one of your favorite stories about using this I

30:37

the No Doubt the story of the family who helped save their child from suicide or that’s incredibly powerful if you want

30:43

to share yeah I mean so so to for for your listeners to understand let me just

30:49

explain what the acronym of Bank actually even stands for so bank is an acronym that stands for blueprint action

30:56

nurture Ing and knowledge and by the way we’re going to invite the listeners to come and see a webinar where we’re going

31:03

to deconstruct it and I’m going to lay it out and that way you guys can learn exactly how Bank works and how it can

31:10

help you drive more sales and get more yeses and actually impact and improve the quality of your life and

31:15

relationships that are very meaningful to you and so someone who’s a blueprint

31:21

is going to be categorized as as very conservative kind of inside the box they’re the rule following structure

31:27

oriented punctual budget focused person risk averse an action personality type

31:34

and and for blueprint I use the color blue for actions I use red they’re the Mover Shaker Millionaire Maker they act

31:40

like they just drank Red Bull for breakfast like a stick of dynamite that’s red and they want VIP red color

31:47

carpet treatment that’s the action personality type right rules do not apply to them they’re totally outside

31:53

the box the Inn bank is nurturing and that I use the color yellow because these

31:59

people are warm like sunshine sweet like honey and they’ve got a heart of gold

32:06

okay so this person the nurturing person cares more about people than profits they care more about the mission and the

32:12

movement than the money they lead with their heart they’re the ones that recycle the box right and then you have

32:19

the knowledge personality type the K stands for knowledge I use the color green because these people love data

32:25

analysis statistics like think of Microsoft Excel spreadsheet logo is green or in the movie The Matrix the

32:31

computer code that falls across the screen is green so they’re the ones that engineer the box so if we look at the

32:38

construct of blueprint action nurturing and knowledge each one of these four operating systems is so different that

32:46

it would be foolish for us to try to run a program or communicate to them in a different software in a different

32:52

language right that’s that’s where it becomes ridiculous and where communication falls apart and where sales falls apart because you’ve got a

32:58

salesperson trying to communicate in the wrong operating system or the wrong code or the wrong language to the receiver

33:06

and it’s just completely falling apart I’ll explain more in the webinar but the

33:11

story of The Suicide Prevention was the mom the dad and the older sister were

33:17

all action personality types just go go go the world revolves around them they

33:22

can be a little egotistical athletic oriented and the Sun who attempted

33:28

suicide was the knowledge personality type which is typically going to be more quiet more introverted more intellectual

33:35

maybe what society would frame as a nerd um and he did not feel good enough to

33:43

belong in his tribe AKA his family wow to the point where he thought the best

33:49

way to uh leave the tribe was basically to surrender life and commit suicide it

33:55

gives me goosebumps just thinking about it because and and this is the worst part of everything right now is in the

34:03

United States alone el Le I don’t know if you know these stats but they’re mind-blowing more than 3,000 teenagers a

34:11

day are attempting suicide in our country oh my gosh 3,000 a day if you

34:16

think about that like in terms of stadiums full of people like a a sports

34:22

arena that fits you know let’s say uh 60,000 people like my University Stadium

34:28

that would mean every 20 days a stadium is filled with suicide attempts oh my

34:33

gosh just in our teenagers every 20 days every three weeks a new stadium is filled with

34:40

attempts so so this this is a kid a scenario where where this happened and

34:46

one of our certified Bank trainers because we have a full certification program for people who say I want to I want to master this I want to teach this

34:52

I want to make an impact so one of our certified trainers found out about the suicide attempt luckily the teenager

34:59

wasn’t successful and she intervened now now the disclaimer is she’s not a psychologist she’s not a psychiatrist

35:06

she’s a bank trainer those are her only credentials and she goes over to that family and

35:12

sits that family down and figures out what their Bank codes are and she figures out that the mom the dad and the

35:18

daughter are actions and the son is a knowledge and she proceeds to teach the bank system to that family and explain

35:25

why they’re different op ating systems and and what they each need to feel

35:30

empowered in their own mindsets and at the end of her teaching the son who is

35:37

the knowledge personality type he literally perks up you can see his self-esteem rising and he says Mom and

35:43

Dad I’m not broken I’m just a k personality type and by the way I’m

35:51

smarter than all of you and and it transformed that family

35:57

forever oh wow right and so it’s like just having the awareness of that personality type

36:04

scenario in the family transformed that family forever and and so this is where

36:10

this is where Bank starts to get really really meaningful our company’s mission is to connect and Empower Humanity our

36:17

Mantra is make people matter because if you can slow down enough whether this is

36:22

the sales process you’re talking to your spouse your child your neighbor your parent in-laws whatever if you can slow

36:29

down enough to figure out what their code is and then if you can communicate in a meaningful way in a way that

36:36

matches their code you will unlock access to one of the most extraordinary relationships you’ve ever had in the

36:44

sales process that’s going to convert the sale and you’re going to definitely take it to the bank you’re going to win

36:49

an amazing customer lifetime customer a raving fan someone who’s going to send

36:55

you referrals someone who’s going to become an advocate for you your net promoter score is going to go up and so

37:00

forth if you’re doing this in your relationship like with your spouse you’re going to save your marriage

37:06

you’re going to optimize your marriage versus compromise because we have a whole training system that we do on

37:11

relationships where Opposites Attract and opposites attack and you’ll be blown away at how many people marry their

37:18

opposite because of a Jerry Maguire concept of you complete me the yin to the Yang and yet they’re basically

37:25

partnering with a different operating system where there’s an innate disconnect their entire relationship

37:33

that they need to solve for and most people end up solving for it through divorce or through compromise we’re

37:39

going to teach them how to optimize um where where it creates the the ultimate win-win and blah blah like

37:47

we could go on on this could be a series of podcasts but I would love for it to be I want to keep talking to you for

37:53

hours I think this is incredible we are going to so we’re going to link and we’ll in a moment share where people can

37:59

go to get registered for the webinar and to learn more because we’ll do a deep deep dive in that and I can’t wait because I’m just so so so so hooked and

38:06

excited about this um I want to ask because you covered so many incredible things today and we’re like I’m I’m

38:13

feeling tears I’m feeling emotional one funny question for you and then we’ll direct people to um the webinar and

38:19

where they can learn more and connect further you I have heard that you appeared in a photo shoot with chip

38:26

andales is that is that accurate and if so would you I don’t remember oh my gosh

38:32

that’s funny I’m just good at research no well you know I’ve never released the photos but I did recently find the

38:38

photos and I thought you know at some point I’m gonna put those photos out there but I love it um yeah so after I

38:44

graduated from from high school a year later my twin brothers that are one year younger than me graduated and they went

38:50

to Hawaii to celebrate and I went with them and while we were in the pool at y ke you know in tourist bille

38:57

they were conducting a chip andell’s photo shoot and they had these chip andelle models and their little you know

39:03

thongs and rock hard bodies and all the women around the pool were staring and

39:08

gocking at these guys and but no one was talking to them and I thought you know

39:14

I’m gonna just talk to them and I started to have a conversation with them during one of their

39:20

breaks and um and and you know it was a nice friendly conversation I grew up for a while in Hawaii my dad was in the

39:27

military we were stationed over there so I went to Junior High and high school over there so I I had a lot to talk about and at the end of the break the

39:34

the guy you know excused himself and went back to the photo shoot and I saw him standing there with the

39:40

photographers talking and all of a sudden he looks back at me and he he he calls me with his finger like to come

39:45

over there and it was literally one of those moments where I look to my left look to my right look behind me like you can’t possibly be talking to me right

39:53

I’m a total tomboy like the last chick at the pool that you would be talking to and um you know and I I point to

40:00

myself like are you asking me and he’s like yes you come here and I go over there and he’s like our female model

40:07

didn’t show up today would you like to be in the photo shoot with me

40:13

yes so no joke I was in the photo shoot with these chip andelle models we had an underwater scene like we were mermaids

40:20

swimming after each other and then uh we went out to the pier on Wy Beach and you

40:26

know were doing these photo shoots on the rocks and in the water and I mean there was it was like the paparazzi were

40:33

gathered around and all these people taking pictures it was just a it was a funny

40:38

moment it never happened again but but that was definitely something that was

40:43

oh my gosh my mom was mortified she’s like what are you doing and I’m like

40:49

check it out that was before social media so luckily no one knew about oh tragically it’s not there for us yeah

40:58

right that is great thank you for indulging me I was like I’ve got to ask about this this is hysterical yeah I

41:04

just I man I love talking to you I love like and this is part of why I just I wanted to share like Cheri is so

41:09

interesting to learn from and listen to and I’m telling you too if you so get the book why I’ve still we just moved

41:16

into a new home and I’ve got my blurred background on so I’m actually realizing this doesn’t show very well I don’t have set up yet but there you go watching

41:23

this is the book I’ll tell you what I’m gonna I’m going to share with you how to get the book for free as a when you come

41:30

register and at least we’re going to give away to all your listeners everybody wants to know what’s their

41:36

Bank code okay so we’re g to give it away we’re gonna allow you guys to crack your code it’s normally like a $99 type

41:43

of thing but because of a lease you’re going to get to do it for free so a lease you can share the website where

41:50

people can go but we want you guys to experience this come register for the webinar what this does for your sales is

41:57

Sensational I mean it turned me from I can’t make six figures to suddenly making multiple seven figures and it’s

42:03

happening for so many of our clients around the world we want it to happen for you guys too yeah it’s so exciting

42:10

yeah I’m I’m signed up for this I’m a code breaker I’m so excited about it and just teaching it and implementing it

42:15

with my clients and I’m very particular about what I bring to my clients I think this is brilliant and so aligned with

42:21

everything that we believe in and teach here at she sales and I’m just I want as many people as possible to get connected

42:27

with it as well so we’re going to have everything for you at eler.com slbank where you can go watch the

42:33

webinar you can get the link to crack your code as well um and I’m just I’m excited I’m grateful this was fun I’m

42:40

like man we could I could talk to you for hours so thank you for I know you’ve got so many St how long do you want this

42:45

podcast to be it could be two three four hours just kidding it could be it could be but what I’m excited about for the

42:52

webinar too is what you’re going to teach helps people increase sales by 300% right and it’s something they can

42:58

figure out in 90 seconds or less when talking to someone so if you want to come get a deep dive into the system and

43:04

learn it for yourself like I can’t wait to learn more from you so we in in the webinar we’re gonna unlock the secrets

43:10

the science and the system that’s going to increase your influence your income and your impact up to 300% and like you

43:17

said I’m gonna I’m going to show you guys like a ninja life hack uh a bioh

43:22

Haack buy hack right on how to crack someone’s code in less than 90 seconds

43:28

and how to unlock that yes versus a no and it will transform the way that you

43:33

sell the way that uh you you monetize your relationships and the business world and give you guys a a really

43:41

amazing fast track to success financially and in your relationships as well a it’s everything we care about and

43:48

believe in here so Cheri thank you so much again, elysearcher.com Bank to go

43:53

get registered for the webinar and to learn more this was phenomenal I so appreciate you I’m excited to bring this

43:58

to our community thank you again yeah you’re welcome it’s an honor to be here thanks Elyse amazing all right my

44:04

listener go get registered Elis arch.com Bank you’ll be able to get the book for free too which is such a huge value and

44:11

until next time thank you so much for being a listener to She Sells Radio. We’ll see you soon.