Best Networking and Sales Strategies for 2024 with Trevor Houston

00:02

welcome to She Sells Radio I am super excited to bring you a new friend and a super connector today on the show who’s

0:09

going to talk to you about how to network how to stand up from the crowd and how do you build resilience in your

0:15

career and your finances whether you’re in corporate or an entrepreneur so Trevor Houston is on the show with me

0:21

today I got introduced to him by a mutual friend Amberly logo who’s also been on the show and she said you’ve got

0:27

to meet Trevor you’ve got to connect with him and I been so impressed researching this man to bring him to you

0:33

he has built a huge media presence as the host of The Who you know show and has interviewed people like Grant and

0:39

Elena Cardone Tim story uh Heather Monahan who’s been on our show as well he’s also the CEO of clear path wealth

0:47

strategies and has been recognized as a top 50 entrepreneur to watch according to grit daily and as I was thinking

0:53

about what I wanted to talk with Trevor about today you know there’s a phrase that I’ve seen come true in my life over

1:00

and over again which is that Grace opens doors that hard work never could and I

1:06

think about the moments the biggest moments of my career and of my life and

1:12

those moments that felt like pure grace where something came together or an opportunity happened that like I never

1:18

could have just worked for and it was always based on that Grace but that Grace was often spawned by some sort of

1:26

a connection I had someone I knew who helped me who opened a door who introduced me in a way that felt uh like

1:33

Serendipity and so the power of connections the power of building your

1:38

brand the power of resilience is so critical again whether you’re in Corporate America whether you’re running

1:44

your own business and Trevor’s gonna help us dive deeper into those areas today so Trevor thank you for being here

1:50

welcome to chells radio I’m so excited thank you for having me this is awesome

1:55

yes absolutely absolutely no I’m I’m really pumped in but I I want to speak

2:01

to both our listeners today who are entrepreneurs as well as in corporate um and give them some really good tangible

2:08

tips they can use to build their career and build their Network and their brand um so I know you’ve got a ton of experience and expertise in doing that

2:15

but I think what I’d love to start with is just I I can tell how lit up you are

2:20

about helping people build resilience and create that both in their finances and in their careers and I know usually

2:26

that starts with some sort of a personal experience or background so can you tell us what in your life got you so lit up

2:32

about this and spawn you to do the work that you’re doing today oh my goodness so when you were just talking about

2:38

earlier the the grace and the connection right like it just brought up

2:45

a memory for me um so I had made a transition uh from the automotive

2:51

industry where I was a top producer and I was really doing very well um corporate politics and things like that

2:59

kind of pushed me out out even though I was their top producer there and was was very successful um so I ended up making

3:06

a transition into Financial Services um when I did that I went from

3:12

being the best to like not knowing what the heck I was doing and hitting hitting

3:18

the bottom and just really going through a lot worrying about like being a

3:25

failure losing everything like you know I didn’t get paid a salary or anything

3:32

like that so if I’m not you know producing I’m not eating and so I’m watching my my bank roll go backwards

3:40

and I’m just in fear this was my first year and I was just totally Paralyzed by

3:46

fear um and uh I remember doing some networking old

3:54

school networking where it was like coffee meetings right I don’t know if you still do that but you know like hey

3:59

let’s go grab coffee that kind of a deal yeah and so I meet this guy and we sit

4:05

down and he’s you know asking me what I do and I’m asking him what he does and

4:10

we’re just kind of chatting right and I tell him you know I’m in financial services and I do um you know

4:18

investments in 401K rollovers and things like that and when I said

4:23

rollovers he said uh hey there’s a group you need to go check out

4:30

this group of job Seekers and uh I was like yeah that

4:35

sounds right spot on you know and uh

4:40

next thing you know he starts praying over me and when I say he’s praying over me

4:48

this was like some bold uh like he was speaking in tongues

4:55

and laying hands on me and all kinds of like it

5:01

was so it was powerful and I was I received I was like let’s go cuz I was

5:08

at a point or I was just kind of at a desperate point and um and I’ve always

5:14

been a a faithful person and uh but but it was a powerful

5:20

powerful experience and uh I was on an assignment

5:25

at that point and I I went to this group and I saw this group of job Seekers it

5:30

was a job networking group and I walked in and I could see the same

5:37

desperation and the same like anxiety and stress that I was

5:43

going through I could see it and feel it on them and I I knew I had to help I had

5:50

to do something to help these people and I just felt felt led to give back and serve that group and I haven’t left

5:57

since and um so yeah when you when you were talking about that Grace and that

6:03

connection like it just reminded me of that moment wow wow oh my gosh some kind

6:09

of coffee meeting that you weren’t expecting no that’s um that’s amazing

6:15

though and I think that’s it is so true right I think anyone listening can look back on our lives and think to like the

6:21

best things that happened or those moments where we felt like we were in the pits of Despair or imminent Doom or

6:28

failure and I’ve certain had my fair share of those as well and then something happens and it’s unexpected

6:35

and it’s you know it’s through the power of a connection usually where um where you’re catapulted to where you’re

6:41

supposed to be and having that that Faith to go through those moments and to keep moving forward is is what’s

6:48

critical right but um I love that that’s so powerful I want to ask you about one

6:56

other thing before we dive into some more tangible tips so I know you have an upcoming book Chains to Freedom yes and

7:04

I I thought the the title was a really powerful title and you know if we want

7:09

more abundance which most of our listeners and certainly my clients and our community members want at at its

7:16

core what we’re really seeking is freedom right like money just sitting there on sell pile of paper not doing

7:21

anything for us right it’s really that that energy of freedom in our lives that we’re seeking and so the title of change

7:28

to Freedom really resonated with me and I thought it would resonate with our audience as well so I’d love if you

7:34

could share just a little bit more about that core message of that book and I

7:40

know it probably could be the whole interview in and of itself we won’t make it but anything that you would say about

7:45

how we can cultivate more freedom in our lives yeah well um so the

7:52

title is also a literal title

7:58

because I as a juvenile is like if you go back

8:03

when I was um you know a teenager I got in a lot of trouble I was in those chains like literal chains I was in uh

8:11

in and out of juvenile and um you know getting in a lot of trouble yeah and uh

8:16

the courts actually forced me to uh to move with my father uh because where I was with my

8:23

mother the environment was just not good and um so I was getting in a lot of trouble and

8:30

um so I had to transform my life and the book is really about the steps on it

8:36

takes um to to make a transformation yeah um and this can really be in any

8:44

area of your life it doesn’t have to just be like oh I I need to transform from being a

8:51

criminal like it have to be just about that like if you want to change your life in any shape or form these steps

8:58

can help you um and the first step is really about making a

9:04

decision you’ve got to you’ve got to want it enough’s enough you know you’ve

9:10

got to kind of draw that Line in the Sand and make a commitment make a

9:15

decision and um my decision actually wasn’t well I say it wasn’t my decision

9:24

the courts um they gave me a decision they

9:29

said Trevor you either move to your father’s get out in the environment or you’re going back to jail until you’re 21 years old and I was 16 how old oh 16

9:38

okay wow yeah so I’m like uh that was an easy decision I guess

9:45

right yeah but it was a decision

9:51

um you know and sometimes the decisions we make they don’t have to be hard they

9:56

can be easy decisions that was an easy one for me but it was still hard uh to

10:01

to leave my friends and leave everything that I was used to and in that lifestyle

10:08

and the clothes I was wearing and the school I was going to you know I had to completely transform right and

10:15

um and one of the other things that saved my life was work my father when he got a hold of me

10:23

he put in work on me and he showed me how to have a strong work ethic

10:30

and I remember going on the job site with him he was a painter and so we would go early in the

10:37

morning that rise and grind you know we’d get up get on the job

10:43

site and take something that was ugly and transforming it into something

10:48

beautiful and that sense of Pride at the end of the day that accomplishment like I did this yeah that hard work working

10:56

with your hands um so my father taught me how to do that and that was another

11:02

thing that saved my life because as I mentioned earlier when I got in the Auto industry I found

11:09

something finally that I was good at and my whole life everybody told me I was a screw up and I was never going to amount

11:15

to anything and all kinds of stuff and so I finally found something I was good at that I

11:22

poured myself into and I had a positive Obsession to channel my

11:28

energy um um because I have a lot of energy and they try to put me on all this medication and all this kind of

11:33

stuff and it really I just needed a place to put it yes y you know that was

11:40

positive otherwise if I don’t have a positive place it’s GNA go sure somewhere else and so I was getting in

11:47

trouble and all that but yeah I mean there’s several steps in that book on how to change your life um

11:54

but that’s those are just a couple of them you know finding a place that you can put your energy you know um connection

12:03

is part of it networking is part of it right the people you associate with yes

12:08

right the people that are in your circle yeah wow I which we’ll speak about in a

12:14

moment which is really really powerful and I want to go I want to go a little deeper into what you just shared there

12:20

it’s it’s it resonates because I think every everyone in our community when I

12:26

think about our clients and and even you know women men who are listening who aren’t necessarily clients but I just I

12:31

know by nature of them being here um they have overcome some sort of a major

12:36

life circumstance Challenge and there’s story after story after Story of just

12:42

the people I know in our community people who overcame you know abuse

12:47

poverty all sorts of scenarios and so I appreciate you sharing some of your background there um because someone

12:54

might not know looking at you and looking at the brand you’ve built and the company you’ve built and the people you’re interviewing and associating with

13:01

like wow it came from this right I was just speaking this um past weekend at one of my clients masterminds and it was

13:08

he was sharing kind of his own personal journey through similar struggles um and things where you would look at him now

13:14

and you’d be like oh there’s no way you went through that stuff but he alchemized the challenges and turned

13:19

them into the fuel that has propelled his success and I heard that when you

13:25

were speaking there it was it was uh interesting when you talked about about painting the homes and turning something

13:31

that was ugly into something beautiful it was like yeah that’s Alchemy right and I think everyone can have their own

13:37

perspective on this my personal belief and I don’t tell anyone what to believe my personal belief is I think we choose

13:42

the life circumstances we come into and we choose our parents because we have

13:47

lessons to learn and things to learn and we can either get um I think we can either get stuck in victim mode being a

13:55

victim of our environment and our circumstances or we can harness and use all of that [ __ ] for lack of better

14:02

words I curse occasionally on the show like we can use all of that to propel us

14:07

into our purpose and our mission and what we’re meant to be doing so I think the the other thing I’d like to ask you

14:14

about from that is if someone’s listening and they’re still stuck in victim mindset maybe they came from

14:20

similar upbringing maybe something else but they’re still saying well I can’t do what I want to do because of this I

14:26

can’t do what I want to do because I’ve got a record I’ve got these circumstances I

14:32

don’t have the money my parents did this or that to me what needs to shift in their thinking so that they can actually

14:38

harness the gift out of that and alchemize that into their good that’s so good oh my gosh so much to unpack there

14:46

um accountability man let me tell you something accountability is one of the

14:52

chapters in the book it’s okay yeah victim mentality is a plague it’s a

14:58

cancer okay and and I had it okay I had

15:03

that where it was everybody else’s fault it was never my fault you can’t tell me

15:09

nothing right like and that’s what a big part of why I was getting in so much trouble yeah you know is

15:16

because people I didn’t listen to Authority I didn’t listen I didn’t respect because people would try to tell

15:22

me stuff and it’s like no you don’t know what’s going on it was everybody else’s fault you know and it wasn’t until I

15:29

started taking accountability for my own actions because listen I was the only

15:34

constant in every situation right it’s my life and I have to be responsible for it

15:41

I have to be accountable for my actions even when there are external

15:48

circumstances that affect you that may be out of your control maybe you are

15:54

victimized I was victimized there were things that were going on but guess what

16:00

I was still in this situation why were why was I in those situations right why

16:06

did you see what I’m saying like you have to go okay what could I have done what could I

16:13

have changed what could I have said differently how could I have acted

16:19

differently right CU ultimately that’s all you can control is you yeah you

16:25

can’t control the other people you can’t control the the other circumstan an es

16:30

um so yeah accountability is so so so important and

16:37

um I feel like our society we’re

16:42

so we just want to throw stones social media and everything like I mean we just

16:48

that’s why you see all these trolls and you see all this stuff and cancel culture and blah like nobody wants to

16:54

take accountability it’s like the Pharisees in the Bible they just want to throw stones

17:00

man and it’s because maybe deep down we understand that

17:06

like there’s some there’s some healing that needs to happen on the inside um

17:11

yeah but our society they don’t want to take accountability for anything and you know what it’s also another thing so

17:17

interesting is like when someone does online like let’s say someone’s online and they’re trying to own up for

17:23

something yeah like good for them don’t throw stones at them yeah you just trained

17:29

them if you do that if you just start bashing them you just train them I’m

17:34

never going to like I’m never going to do that again you see what I’m saying

17:40

and we see that in our culture we see it when we turn on our phone everybody’s getting attacked cancel culture and all

17:46

that kind of stuff and it’s like no how about let’s celebrate when somebody actually owns their stuff and

17:53

says you know what I’m really messed up yeah I made a mistake right m how about

17:59

let’s celebrate that not not attack them yeah cuz we’re just training everyone else to never take accountability for

18:06

anything if that’s the case does that make sense it’s a it makes total I mean it’s the crabs in a bucket right which

18:12

is which if if someone’s not familiar there’s a bunch of crabs that have just been um caught from the ocean and

18:18

they’re about to be um cooked right they’re in the bucket one tries to get out the other ones will literally pull

18:25

it back down to be in the bucket with them and so yes to everything you just

18:30

said I’ve experienced um my own version of that my own journey of getting to

18:36

learn how to not um how do I say it how to how to not care too much about what

18:43

people say and it’s um and it’s challenging I mean it’s in our nature right it’s like our safety our

18:49

protection mechanism we want to be accepted by the tribe but I think for anyone who has a calling on their life

18:55

and who has something great that they’re meant to bring forth which I think all of us do it’s a matter of whether we’re

19:00

going to opt into that in this lifetime or not we we have to care more about

19:06

what do I think about me than what everyone else is saying and it’s when

19:11

you were talking before it reminded me of a conversation I was having earlier this morning with a um with a new client

19:17

just kind of this wakeup moment that I think we all get to have in our lives and it feels like the Matrix it really

19:24

does but when you look around and you realize you are the only one

19:29

who’s going to give you permission to make a change like we can sit back and say well I’ll I’ll do it when right I’ll

19:35

launch the business when I know that I’m good enough I’ll um I’ll go for the job

19:41

promotion When someone tells me that I’m good enough or it’s time I’ll do this when I have the resources when I have

19:46

that and we can like literally put our whole life on layaway making excuses as to why we can’t move forward and take

19:53

action on something and I spent much of my life like that looking at other people doing what I wanted to do having

20:00

the lives I wanted to have having the life I wanted to have speaking on the stages I wanted to speak on and making excuses as to why I couldn’t and it

20:07

wasn’t until I kind of woke up and said oh my gosh like no one’s coming to tell me it’s time no one’s coming to give me

20:12

permission no one’s coming to tell me I’m good enough right like giving it giving power away to everyone else in a

20:18

different way but similar way No One’s Gonna rescue No One’s Gonna rescue you you’re the one you’ve been waiting for

20:23

the whole time again the Matrix but true so no that’s so good

20:30

like um it’s so good yeah you’re right nobody is going to come swoop in like

20:38

Superman and come save the day and transform your life you are the one that

20:43

has to do it no one is going to do it for you and so that’s accountability that right there it’s like you have to

20:50

do it no one will do it for you no one cares that much about you let’s just be honest I mean the world’s busy I mean

20:57

maybe your spouse but even them they’re not they’re responsible for themelves yeah right yeah exactly and you’re

21:05

responsible for you and only you can do it yeah so quit blaming everyone else

21:11

because they’re it’s irrelevant stop blaming the the rest of the world for your problems yeah I mean and just pull

21:19

yourself up and get to it you know and I’ll give you another example like you were talking about taking something ugly

21:26

and making it beautiful I remember growing up I didn’t have um we had black

21:31

mold in our house and so they had to gut the house and they had to take all the like the sheetrock out and all of the

21:38

carpet out and all of our belongings got thrown away CU it was all contaminated

21:44

and I don’t know what my mom did God bless her heart with that insurance money but the house never got put back

21:51

together so I was growing up with like no like missing walls and like no carpet

21:58

and and um I didn’t have a bed and so I remember taking this uh

22:05

bookshelf and I I laid this bookshelf on the ground and I removed all the shelves

22:11

out of it so it was just a big box and I put all this like clothes and

22:17

anything soft I could find in into this bookshelf and I threw a a futon mattress

22:22

on top of it and that was my bed but like I don’t know again taking

22:30

something ugly and transforming it into something beautiful I I put uh I put uh

22:35

Christmas lights around that bed and so I’m gonna tell you I had the best looking bookshelf bed you ever saw

22:41

it was like it was it was awesome you know

22:47

and it was actually really comfortable I’m not even gonna lie maybe you’ll you’ll invent an

22:52

industry that would be Alchemy right there exactly but it’s like hey you got

22:58

you know gotta work with what you got absolutely what do you have what’s in your hand and that’s another thing it’s

23:04

like people often you want with with victim mentality it’s it’s what it’s what you

23:11

don’t have right yeah and you can’t work with what you don’t have yes but

23:19

accountability is what do you have what’s in your hand what can I work with

23:24

give me what you got yes you know what I’m saying and and let me see what I can work with here what can I

23:29

create um like I think about the the story in the Bible where Jesus fed the 5,000 yeah and he they were like hey

23:39

we too many people out here we can’t feed everybody he said what do you

23:44

got we got a couple fish I got a couple loaves of bread he said bring it to me

23:50

what do you got right what’s in your hands what do you have what can I work with you know and so that’s like

23:59

um instead of looking at situations with you know

24:04

what’s missing what you don’t have it’s like what do you have what can we work with here so anyways that’s accountability oh

24:12

that’s so good that’s I’m I’m in church over here like what do you got bless bless and

24:19

multiply that’s it we talk about that all the time in our community and it’s that shift from it’s a shift from lack

24:25

to abundance too when you realize that by law by spiritual law you have to have

24:31

everything that you need to get to your next level right now you already have it so what do you have I love that and that

24:37

bless and multiply energy you take that you apply it to your finances your connections your whatever you got right

24:46

you make the uh you make the bookshelf bed out of it I love that people are going to remember that that’s a that’s a

24:52

powerful story yes let’s let’s speak to let’s speak to some of the logistical

24:59

ways that people can apply this to their career right so if someone’s listening and they’re in corporate and they want

25:05

to grow in their career maybe they want a new job maybe they want to get a better promotion at work um and and

25:12

maybe they are noticing wow I’ve had some of that victim mentality where I’ve said I can’t do it because of this

25:17

because of layoffs this person above me blah blah blah what are some of what would you say maybe just top one to two

25:23

things that someone should know in Corporate America today about advanc ing their career and what they need to do

25:30

given current climate of everything what what would be your best advice to someone first of all understand that

25:36

especially in Corporate America relationships are everything well it’s in life in general

25:43

not just Corporate America it’s it’s life right relationships are everything and so oftentimes if you’re unhappy in

25:52

your work environment I see people try to put their head down try to just get through

25:58

the day they’re not they’re not building relationships they’re not connecting

26:04

they’re not um you know again they’re just trying to get through the day and

26:10

it’s like that’s the wrong approach um I remember my

26:16

first my first case of who you know well I remember when it happened it was when

26:22

I was in the Auto industry and I wanted to move up and I was being over looked

26:28

for opportunities even though I was their top producer I was doing really really

26:34

well uh on paper I deserved it I deserved that

26:39

opportunity however there were others that were rubbing elbows with the with the

26:47

higher-ups right they were they were building those relationships behind the scenes they had previous relationships

26:54

with the management and things like that so when it came time for that promotion

27:00

they got it even though they weren’t as qualified as I was I was I was the top

27:06

producer I was number one why did they get it why did number five get the job over number

27:12

one how does that happen yeah relationships right and that was the first taste of that and I was like oh

27:19

man and it stings when it happens right it stings when it happens um so my

27:27

advice a recommendation in this case would be don’t just put your head down

27:33

don’t ignore the relationships figure out how you can network and to me what

27:39

networking is is simply figuring out how you can serve

27:45

the other person how can you make their life easier smoother how can you put a smile

27:52

on their face how can you add energy into their life what can you do to make

27:58

the other person’s life better yeah and it could be little things it could be big

28:03

things could be a maybe you’re just connecting them with the the other resources that they need in their life

28:09

maybe you’re just a connector but whatever the case may be think about how you can make their life

28:16

easier and that’s what networking is and the law of reciprocity says it will come back to you yes right yeah so if you’re

28:24

in Corporate America again look at your boss look at your management and you might not like them

28:33

that’s okay how can you make their life easier yes and it’ll come back around

28:39

and it doors will open up for you wow I love what you just share their Trevor

28:44

because people often ask when on coaching calls like hey I’m in I’m in a role I don’t like you know I want to

28:51

either go out and start my own company and I don’t I feel maybe disenchanted I

28:56

feel burnt out I feel exhausted I don’t even want to show up at work or I want to move into a different type of role

29:02

but I’m I’m not happy at work right now and so what we talk about there is

29:07

leveraging it’s it’s what you just shared just a different phrase impression of increase which is from the science of getting rich if someone

29:13

hasn’t read that chapter in that book which is about how can you show up in the energy that you expect to be when

29:20

you are where you want to be and how can you do that now in your current role and from what you said how can you help your

29:27

current boss how can you give how can you serve more bring that energy and it’s actually by the very nature of you

29:32

bringing that energy it’ll Propel you forward faster to where you want to be but what we resist persists so if we’re

29:38

in resistance to where we are and we’re making we’re not showing up we’re not giving our best we’re not helping we’re not networking we’re not serving then

29:45

we’re actually going to stay stuck longer so um and it’s got to be genuine too it’s got to be genu for saying that

29:51

yes because you know we’ve all know the brown NOS yes right yes and you can just

29:58

tell it’s not genuine yeah right and they may still get ahead they may still get ahead because Brown nosers know how

30:04

to get get ahead they may still get ahead because they’re still they’re they’re still making the boss life

30:10

easier right right right but ultimately it’s coming from a place of insecurity

30:15

which is I think what’s I love that you brought up it’s got to be genuine and I think do it for you do it because you

30:22

want to feel better while you’re there do it because you want to see how good you can be do it because you want to um

30:27

bring that energy right and be a match for where you want to be and so when we do it from that place it can uh it can

30:34

be more genuine and be the CEO of you meaning if you’re in Corporate America

30:39

like go in there like you own the place okay if this was your business how would you operate right and like I think about

30:48

that again when I was in the Auto industry again I would on paper most

30:54

qualified for the for those those opportunities but there were reasons

30:59

there were things that like I think about it if I would have went in

31:04

there like I own the place meaning like operated at that high

31:11

level there would have been no stopping me for sure yes um and again

31:17

accountability like as much as I I want to say that there were some other toxic things there was a lot of external

31:23

circumstances going on in that in that work environment I’m going to tell you that right now there was a lot of things again if I want to have victim mentality

31:29

I could just point and point and point and point and say this was why and this was why and this was why and I have to

31:35

stop and say you know what you know what I was actually super aggressive yeah

31:41

that’s why I was the top sales guy because I was super aggressive I was a little

31:47

arrogant okay because I was number one I kind of Y pounded my chest a little bit

31:54

little arrogance okay it wasn’t Maybe humble right what could I have done

32:01

differently right so I maybe I wasn’t ready yeah maybe I

32:07

needed to leave and hit the bottom to Humble me to now say oh wow this is what it

32:13

takes to to really be on top you know yes so again

32:20

accountability yes I could they could have gave me the opportunity I still think they should have I’ll be honest

32:25

with you I still think they should have because I had proven myself with the with the numbers like give me the

32:32

opportunity to fail right but again I have to take accountability

32:39

for what I had in the in the case where why I didn’t get those promotions why I didn’t move up but

32:46

ultimately all of that as I go into all of that all of that was being done for me not to me exactly

32:53

exactly that is also Grace right it’s like by Grace you didn’t get the promotion by Grace you had to go start

32:59

doing because in place right thank God for unanswered pray prayers right yes oh my

33:06

gosh absolutely because God knows better he’s like no no you know what actually

33:11

and then I think about this too if you’re going through a season right now remember that sometimes God will make

33:19

you really uncomfortable so that you will take a

33:24

leap of faith and here’s what I mean by that so if you think about the

33:31

Eagles right the Eagles and the eaglets the Eagles will have their nest and

33:36

it’ll be nice and cozy and comfortable and warm and they’ll feed the eaglets to

33:41

a point where they will start then pulling out all of the Comfort all the

33:48

soft all the feathers they’ll start removing all of that and underneath all of that there a bunch of thorns and spikes and sticks it’s uncomfortable and

33:56

then they even stop feeding the eag to a point where it gets so

34:01

uncomfortable that they jump wow right and fly yeah right and so sometimes God

34:10

does that sometimes God will make things so uncomfortable for you because otherwise you would just stay yes and

34:16

you’re meant to fly you’re meant to soar with eagles but you’re just going to stay in this nest and you’re never going

34:23

to leave because it’s so comfortable yes right that’s exactly what was happening

34:28

with me it got really uncomfortable there and I eventually

34:33

left that’s yeah that’s it it’s absolutely it it’s so funny I I love

34:39

that analogy I actually hadn’t heard that about the Eagles and the eaglet so that’s powerful um even just this

34:44

morning I was working out and I do a workout app and the trainer on it she was it was strength training and she

34:52

talked about how we build strength in the negative movement so she was like really like hold the weight you go down

34:58

in the negative that’s when we build strength and I thought man that’s a good analogy for life so if someone’s

35:03

listening to your point and they’re going through a season and they’re disenchanted with their work or their job or maybe they’re an entrepreneur and

35:10

they’re coming off of some of the roughest months of their business and they’re wondering can I do it am I meant to stop am I meant to close up shop it’s

35:16

what what strength is being developed what gifts are being cultivated what

35:21

leap do I need to make that I’ve been hesitating on that finally like I I

35:26

can’t ignore anymore I can’t avoid anymore and this has brought it to light so yeah I so I so resonate with

35:34

everything you just shared let’s I feel like we could talk for hours so I’m trying to be mindful of time this is I

35:40

love this um let’s speak to our entrepreneurs briefly and let’s I think

35:46

something that you’ve done really really well looking at your brand and what you’ve done is is you’ve you found a way

35:52

to stand out from the crowd in a very potentially commoditized Market marketplace right and so every

35:59

entrepreneur who’s listening to this and and frankly I think we should be thinking about this if someone’s in Corporate America too but um they’re

36:06

thinking about how can I attract more clients right how can I stand out from

36:11

everyone else doing what I’m doing whether maybe they’re a financial advisor they a coach a consultant a service provider if you could just give

36:18

maybe one tip that you think has helped you really stand out from the crowd in your space that someone could take and

36:25

apply what would you say that is uh um so I call it the seven C’s to cash flow

36:31

oh okay the seven C’s to cash flow and it’s uh consistent content creates

36:37

conversations that convert into careers and cash flow oh I love that right okay

36:42

and so consistency is number one um you know and I’ll be just transparent with

36:49

you I wish we didn’t have to do it in this day and age I wish you didn’t have to be putting yourself out there on

36:54

content you know consistently on a daily basis and putting all stuff I honestly I

36:59

wish you could do business in today’s day and age without all of that but you just kind of have to like if you’re an

37:05

entrepreneur like get ready you’re the brand okay it’s not a logo that they’re

37:11

buying it’s you that they’re buying right and so if you’re not out there consistently putting your message out

37:17

there yeah your competition is yes right and so you’re losing if you’re not doing

37:22

that so um again I wish we didn’t have to do that right right Gary ve created a

37:29

whole bunch of monsters out here and now we’re all we’re all just having to put ourselves out there but it is what it is

37:36

okay yeah you have to so um if you’re an entrepreneur and you’re not

37:41

online consistently speaking your message and

37:47

putting your you know what what you’re trying to accomplish out there um you’re

37:52

losing you’re missing out um and ultimately again the

37:58

content um it’s consistent content converts into

38:05

conversations right we need to convert those eyeballs into actual

38:10

conversations um that convert into careers and cash flow so this is also for you job Seekers out there anybody

38:17

looking to level up their career it’s the same thing um but yeah that that’s

38:23

what I would say that has been a differentiator but it’s getting even saturated now I mean everybody’s jumping

38:28

in the the content game is getting easier and easier and easier with AI and all this stuff yeah right

38:37

um like what is it going to be 10 years from now to stand out yes you know yeah like that’s what

38:44

you got to be thinking about it’s like how do we stand out in a saturated Market in your in the podcast space the

38:50

podcast space is getting you know getting saturated right how do you stand

38:55

out um the definition of a standout is to do what other people aren’t willing to do H

39:04

and I’ll I’ll give you an example there’s a little tool that I use um that

39:09

I use consistently online that really makes a big impact and um it’s a little

39:17

tool called Bom Bomb I love bom bom yeah yeah I love it but please because

39:22

someone may not be familiar with it so Bom Bomb is a video Communications tool and so uh you’re you’re able to make

39:29

these little short videos I I think of them like a voicemail okay so at leise

39:35

if I was to leave you a voicemail right what would I say in that voicemail well what I would do instead is I’m going to

39:41

do it on a video and I’m gonna have your your name written on oh I love that look at

39:46

you go watch the video of this if you’re just listening to the audio yeah watch the video if you’re yeah you’re tuning

39:51

in okay and uh so I have this whiteboard and I have her name written on the Whiteboard okay and what I do is I’ll

39:58

flash it at the camera like this so it’s my face and your name and what it what

40:04

Bom Bomb does is it has a gif that Loops the first three seconds of the video so

40:10

you just see your face or my my face your name right you just see that boom Y

40:17

and you can leave these in any any place that you can uh

40:23

type uh you can leave it so DMs

40:28

okay um great for DMS comments this is a powerful one

40:35

super powerful how many times have you got a post that has a whole bunch of comments on it right yeah but imagine

40:42

out of all that black and white text you get one of these ah it yeah like you

40:49

will stand out from the crowd guaranteed they will press play on your

40:55

video and now you got their attention so this is a great way to get the attention of busy people this is a great way to

41:02

get the attention of influencers or or you know people that normally have Gatekeepers right right um so yeah video

41:11

comments super powerful video DMS emails right yeah we’re just better in

41:19

person and we’ve had all of this technology these days with black and

41:26

white text chat Bots and right trying to remove the human element and put robots

41:33

in place right so how do we separate how do we uh stand out well let’s put the

41:39

human element back in let’s put the human back in the game and so it’s it’s

41:45

kind of a superpower I’m gonna tell you it’s so impactful yes oh my gosh it’s I

41:51

I love this so much I’m I’m doing a training lader this afternoon for a group of advisers on how to build their brand and it’s like if people just knew

41:57

to do things like what you’re doing right and and how to stand out it’s little stuff like that but I love the

42:03

human element right and and leveraging how can I be different I hadn’t even thought about honestly I don’t think I

42:08

thought about video comments that’s brilliant comments like imagine a guy like uh like Gary ve okay so you know

42:16

his comment section it’s gets blown up right his comment section gets blown up

42:22

but if you’re the only one doing this with his name on on it right yes and I

42:28

say Gary and what happens is you actually become top comment because everyone else

42:36

that typed on it they see it and then they like your comment so you end up being top comment right brilliant and

42:44

what you could do is he may not even actually see it because he’s got Gatekeepers he’s got people that are

42:50

doing his social media and all that right but they’re seeing it and let’s say you did it every day and you said

42:56

hey Gary this is video number one just wanted to say hey you see how many videos it takes to get your

43:02

attention the next day hey Gary video number two love this post man I thought it was awesome where you’re talking

43:08

about X Y and Z the next day hey Gary video number three I’m just seeing how long is it

43:14

gonna take how many videos does it take to get your attention right eventually right you’ll get somewhere

43:22

yeah this is great it’s all about how can you be different how can you stand out and putting that just that extra

43:28

little bit of effort in that other people aren’t willing to do that’s exactly it and it’s not the one thing

43:35

about the strategy is it’s not really scalable right see that’s where that’s where your AI and all this stuff is

43:42

scalable right you know the AI is like but

43:49

again you got to you got to put in the work yeah you know you got to put in the

43:54

work so yeah uh there’s a lot of little things like that but yeah the definition

44:00

of a standout is doing what other people aren’t willing to do yeah it’s going

44:06

against the grain yes right which is a good a good motto for life in general

44:12

right if you see a bunch of people go one way go the opposite way yeah yeah why would you want to fit in

44:18

why would you want to fit in when you were born to stand out you know my whole life I think about it and I’m like ah my

44:26

whole life I was told there like I was damaged good there was something wrong with me like I was screw up I got in a

44:33

lot of trouble ad ADHD they wanted to put me on medication they were just trying to make

44:39

me conform and fit in I was not born to fit in I was born to stand out exactly

44:47

and they were just trying to make me fit that’s exactly I don’t fit I just

44:54

don’t I’m different it’s like the kids say nowadays I’m built

45:00

different I’m built for anyone listening I think to to

45:06

kind of close in that energy for anyone listening thinking there’s something wrong with me I’ve been given

45:12

circumstances that I can’t overcome um who’s thinking that they’re a victim of their environment or that

45:19

they should just give up it’s like no like listen to this interview go back and listen again and again I mean if not

45:24

for the great like very tactical right marketing and branding tips which we can all leverage I’m going to use I think

45:30

they’re brilliant to remind yourself that everything you’ve been given in

45:35

life is literally given for you to alchemize for you to turn that thing

45:40

that was one’s ugly into something beautiful that can then go out and help other people so this has been so

45:47

powerful tell everyone about so I know you’ve got obviously great show they can plug into with the who you know show and

45:53

we’ll we’ll tag everything here in the show notes I know you’ve got a summit as well the career transition Summit would

45:58

you speak a little bit about that and how people can get connected and involved in that if they want to yeah absolutely thank you for bringing that

46:04

up so for anyone that is maybe in Corporate America that’s looking to level up you know or maybe you got let

46:13

go you you’ve been laid off we’ve had a lot of corporate layoffs because what happens is the market determines a lot

46:21

of these stock owned companies right when when the stocks are doing great they’re hiring and when they’re not

46:26

they’re firing so um we see a lot of that it’s big corporate layoffs and so

46:32

if you’ve got found yourself caught up in that and maybe you’re not even working right now and you need to

46:38

recover your cash flow and get back to your income that’s what this Summit is about and so it’s an online program it’s

46:45

about an hour long and I teach a lot of the strategies I touched on a couple of them here but essentially I want to put

46:53

the human element back in the job search it’s so dehumanized you apply online and

46:58

your resume just goes into the black hole you don’t hear anything back you get automated canned email responses to

47:05

say thanks but no thanks no one’s talking to you right and and you feel this rejection you feel like again

47:12

what’s wrong with me why aren’t they picking me what’s you know and you and you go back and forth with your resume

47:18

and you just you’re going crazy the whole time you’re going nuts while you’re watching your bankroll go

47:24

backwards yeah like and and it’s not you

47:29

it’s just the system and they’ve removed the human element and so what we need to do is put you back in the game put the

47:36

human element back in the game and that’s what I want to show people how to do inside of my career transition Summit so amazing amazing so we’ll link that in

47:44

the show notes as well um that’s awesome thank you so much this was this was great I feel like we covered so much

47:53

territory like incredible mindset shifts and really empowering belief systems that we can hold about our life just

47:59

some really tactical career and business advice that we can apply whether someone’s in corporate or whether

48:04

they’re in entrepreneurs so Trevor thank you so much this was this was great I love getting to have you on the show and

48:10

um and to talk with you today yeah absolutely and I can’t wait for our interview coming very soon okay we’re g

48:17

to be uh get to learn more about you and and put you on to my audience so I’m excited about that thank you so much for

48:24

having me here today it’s really been a pleasure and I really appreciate you yeah absolutely my pleasure my friend

48:30

all right to you my listener we will link all of the goods from Trevor in the show notes um I know and I trust that

48:37

you are as inspired and motivated to go out and take action as I am following this interview so as always thank you so

48:44

much for being a member of the She Sells Community and I’ll see you on our next episode bye for now