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Superhuman Selling Episode 404: How to Write a Bestselling Book in 2026 with Nena Madonia Oshman ($7M Advances, 1,000+ Bestsellers)
Most entrepreneurs don’t realize this, but the moment you decide to write a book is the moment you step into a different identity.
Not the identity of an “author.”
The identity of a leader with something worth saying.
That’s why writing a book brings up every insecurity, every doubt, every fear of judgment. And ironically — that’s also why it has the power to accelerate your brand faster than any marketing tactic on the planet.
In my conversation this week with Nena Madonia Oshman, founder of The Nominate Group and the woman behind more than a thousand bestselling books, she said something that hit me:
“A book is a business card with a soul.”
It’s not about pages. It’s about presence. It’s about the moment a potential client holds your thought leadership in their hands and thinks, “If this is what they give away for $24, I can only imagine what working with them is like.”
Nena sees behind the curtain of every publishing path — traditional, hybrid, and self-publishing — and she has a calm way of reassuring you that your idea doesn’t have to be perfect. It just has to be true.
She also shared the rule that every aspiring author should tattoo on their brain:
Stop telling everyone you’re writing a book.
Tell your team.
Tell your closest circle.
But don’t tell the world — not yet.
Because creativity grows best in quiet.
And most great books are written long before they’re announced.
Here’s what I want you to take away today:
If your book idea keeps coming back…
If parts of your story still whisper at night…
If there is something inside you that wants to be captured, refined, shaped…
Write the book.
Not for credibility.
Not for clout.
Not for Amazon rankings.
Write it because it is the next evolution of your leadership.
And because someone out there is waiting for the chapter that only you can write.
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