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How to Write Sales Copy That Explodes Your Revenue with Kris Jones


Writing sales copy, for many entrepreneurs, is the most difficult and dreaded task for developing a brand and online presence. If you want to uplevel your brand and learn how to create website copy and positioning that sells you as the best in your industry, then today’s interview is for you.


I simply adore today’s guest, Kris Jones, and I know you will, too. Kris is one of the brightest minds I’ve ever met in branding and copywriting and her expertise shines through this interview. Kris is a StoryBrand guide and Founder of Red Door Designs. She was mentored by StoryBrand founder Donald Miller himself and with over 20 years of experience and clients like Nike under her belt, Kris has been able to achieve incredible transformations for her clients including increased revenue by 300%, record-breaking lead calls and clients booked, scaling from $30k months to $300k months, and charging 6 times more for the same service. We all want that, right?!


Kris is extremely passionate about helping self-employed women get website copy that sells so they can double their revenue and focus on what they do best. And be sure to listen to the end, because Kris has some great resources that will help you get started.

Show Notes:

[2:50] – Welcome to the show, Kris!

[3:45] – Originally Kris majored in Education in college but realized she wasn’t passionate about it. She shares her background.

[4:58] – All of a sudden, Kris realized she had been doing all of these things and the moment she knew this was “her thing”.

[6:30] – Design is important, but it isn’t enough. You have to lean on the right words.

[7:33] – Effective messaging is the most important thing and is the most difficult.

[9:09] – Copywriters create copy in a silo and it doesn’t always feel like your voice.

[10:24] – With Kris’s process, it takes a lot less time to write a sales copy and feels like your own voice.

[11:57] – Honor the challenge of storytelling. There is a recipe for every story.

[12:56] – The StoryBrand approach narrows down the simple recipe.

[13:51] – Your call to action is important because it establishes you as the guide in the story.

[15:11] – The mistake Kris sees 99% of the time is that the business owner establishes themselves as the hero. The customer needs to be the hero and you are the guide.

[17:13] – What problems do your clients come to you with?

[18:38] – People don’t buy from the best. They buy from the people who they connect with the most.

[20:04] – Repelling the wrong people is another benefit of the right copy on your website.

[22:16] – When following up, don’t lead with features. Lead with results to show them what is possible.

[23:47] – Photography is a way to repel the wrong people and attract the right ones.

[24:50] – Kris shares why there is so much resistance to writing this way.

[26:32] – Starting with the hero with a problem engages everyone.

[28:05] – Features are important, but creating the connection is a priority.

[30:14] – An outlined detailed plan is important but it has to be simple.

[33:01] – The StoryBrand strategy makes it apparent for customers to see themselves with the happy ending.

[34:23] – Invest in yourself. You can’t figure this out on your own.

[36:34] – Kris describes what she is offering that will definitely be a helpful program for She Sells listeners.

[37:59] – There is an excellent free resource on Kris’s website that will help you communicate your work and repurpose your copy.


Connect with Kris:

Red Door Designs Website

Clarity with Kris

Links and Resources:

Instagram  |  LinkedIn  |  YouTube

She Sells with Elyse Archer Home Page

Speaker 1 (00:02):

Welcome to she sells radio right off the bat. I have to tell you that I am so excited for today’s interview because my guest today is someone who I simply adore, and I know that you will as well, and I’ll share her formal background in a second. But before I do, I wanna let you know that our guest, Chris Jones is one of the brightest minds that I’ve ever met in branding and copywriting. And I’ve met a lot of people in this space and she’s truly one of the best. She’s a brilliant entrepreneur. She’s an incredible mom. She’s also a former client of mine, who I just loved working with, you know, how you have those clients you work with. And you’re like, oh, I wanna spend my whole life, like on a call with you. Like she is that person. And she’s just a phenomenal human being.

Speaker 1 (00:46):

And so if you want to up level your brand and learn how to create website, copy and positioning, that really sells you as the best in your industry, then today’s interview is gonna be for you. And I’ll share just a bit of her formal bio and background. So, you know, the caliber of who our guest is today, and then we’ll get into the interview. So Chris Jones is a StoryBrand guide and founder of red door designs mentored by StoryBrand founder, Donald Miller himself. And with over 20 years of experience and clients like Nike under her belt, Chris has been able to achieve incredible transformations for her clients, including increasing revenue by 300% record breaking lead calls and clients booked. I love this next one. This excites me scaling from 30 K months to 300 K months who doesn’t want that. And charging six times more for the same service again, who doesn’t want this. Like this woman is brilliant. Chris is extremely passionate about helping self-employed women get website copy that sells so they can double their revenue and focus on what they do best. Chris, welcome to she sells radio. We’re so, so excited to have you here today.

Speaker 2 (01:52):

I could not be more thrilled to be here today, too. Thank you so much.

Speaker 1 (01:56):

Oh my gosh. Yeah, it’s so fun. We were shouting before and I was like, I will literally spend the whole time just like catching up with you and hearing how you are and talking about mom life. If we don’t get into the interview. So <laugh>, I was like, let’s record. Cause I know there’s so much for you to share today, so we’re gonna get into all of your genius in the world of storytelling and copywriting. But before we do, I wanna just give everyone a little bit of context for your background. So how did you get into this whole world of branding and copywriting? How did it become, you know, the thing, the gift that you now offer to the world?

Speaker 2 (02:30):

Yeah, well, you know, it’s funny because when I was in college, this is kind of like pre-internet days, um, which tells you I’ve been at this for a while. So websites weren’t really even a thing. Um, I didn’t even know graphic design was a thing. And so I majored in education and then I enjoyed my education, but after college I just knew I, I wasn’t passionate about that path. And so I took off to Europe, um, for like a year and a half. And I ended up in Turkey of all places on the Southern coast of Turkey. And I don’t know if, if, if anyone’s ever done any long term traveling, you know, that Australians know how to travel. So I befriended these to Australian women and both of them were graphic designers and we would just spend, we spent months together traveling and hanging out together and, um, mostly in Turkey.

Speaker 2 (03:35):

And so through them, I really learned about the profession and what it was all about. And um, I thought, you know, when I get back home, I’m gonna, I’m gonna try this. And what happened was the very first class I took within the first three minutes, I just knew, oh my gosh, this is my thing. This is my calling. Oh, I love that feeling. And it’s one of those really things, those kind of common things that you hear, like all of a sudden I looked back in my past and I was doing graphic design and messaging as an eight year old kid. I was having my friends over to, to play and saying, let’s, let’s design a trifold brochure. You know, like, oh my God, I, I’m not joking. Like, I love you. <laugh> this is what I was doing for fun. And that is great.

Speaker 2 (04:29):

And I could, you know, there are dozens of things like that, where when I, uh, when I look back at my childhood, I’m like, oh yeah, of course, like the writing was on the wall. Totally. Literally and figuratively. Yeah. And, um, and so, uh, I just dove in and I was obsessed and I just cared about nothing else for many, many, many years. And I think that I, I definitely like did a bunch of work. I worked, you know, in house at design firms and then became an art director at an ad agency and worked in house at Nike and Adidas. And I, I got all this like really rich education around how marketing works, how messaging works, how design works. And I really started out as a visual storyteller. And then over the years, um, I started to realize that the design kind of isn’t enough of a story to tell it’s very important and I am still so passionate about design.

Speaker 2 (05:40):

But what I discovered was that if, if you don’t have the right words, your design, you can’t lean on just your design. You’ve got to have the right words, um, to communicate what you do, how you’re different to connect with people. And so, as my career evolved, I really started to prioritize the messaging piece and I became kind of this, this story expert. Um, and again, just dove deep in, into that learning and practicing that approach and witnessed the results of the approach, which was even more exciting. So although I love beautiful design, I really kind of think the foundation of all effective marketing begins with clear messaging. Yeah.

Speaker 1 (06:34):

Which, you know, you and I were, were chatting about this a bit in the pre-chat it’s like, it’s the hardest thing to do for most business owners. Why is it so hard for us to come up with effective messaging for ourselves?

Speaker 2 (06:45):

It is downright impossible. I am not kidding you. A hundred percent of the calls I get on with clients. They say the same thing. Why is this so darn hard, why can’t I do this? I’m college educated. I’m a good writer. I, why can’t I do this for myself? And the beautiful thing is, um, it’s not, you know, because anything’s wrong with you. It’s really because you’re too close to yourself and you’re too close to your own business. And it, it truly is a matter of you are inside the bottle trying to read the label that you can only read from the outside. And so the problem that happens with this is that people keep trying to do it themselves and they don’t have the perspective they need. And so years go by and they’re not proud of, or their messaging’s not working for them. And they finally outsource it to a copywriter. And I mean, copywriters can cost 10, 20, 30, 40. I had a client who, um, paid 60,000 for website copy. Wow. As sales, just

Speaker 1 (07:59):

For the copy, not even the,

Speaker 2 (08:02):

For the sales page. And I don’t know if that included the design or not. I’m not sure. I don’t think it did, but, um, but the reality is when you hire a copywriter, they go and create your copy in a silo. And when they do that, you know, I think everyone has really good intentions, but when you are your own business, it needs to feel like your own voice. And so after after many years of doing that same thing and then coming back and back and forth and time consuming revisions, and I realized and developed a process that was collaborative. So what it was the best of both worlds, the business owner or the solo entrepreneur can get the perspective from an expert, but we do it together. So every word really resonates with your voice. And I’m able to ask the questions to pull out those parts of you that are genius and those nuances of your industry and your voice and the, even the technicalities of your industry, that somebody nobody would know unless they were really experienced in your industry. So there’s so many benefits to the process and what happens is it takes a lot less time to do it. And it feels, it feels right. It feels like your voice.

Speaker 1 (09:37):

It’s so good. And it’s, it’s so helpful too, cuz I’ll just, you know, say as, as an entrepreneur, as a, um, small business owner, it’s like to your point, you don’t see it when you’re in it and it feels, it can feel daunting. It can feel overwhelming. Even if you have the prompts yourself to sit down and be like, okay, I’m gonna answer this question and that question, cuz you still, like, I’m guessing you probably see this with clients. They like minimize things. They think that things they’ve done aren’t that important or they like, they just don’t quite get it with the positioning. But if someone can pull it out of you, it doesn’t feel quite so painful <laugh> it probably is actually fun. Right. Is having mean to like sit there and, and figure it out yourself. So yeah. That’s oh, okay. It’s it’s so good.

Speaker 1 (10:20):

So Chris, what are some of the things I, I wanna talk a little bit about storytelling because you’re a story, excuse me. Story brand certified guide. Um, I know you’re great at doing this and there’s, I, I think people are getting it more and more today. That stories are what we cell that our brains love stories. Um, that’s powerful for selling, but I think it can also feel a little bit again, like it can feel overwhelming or daunting. Like how do I know what stories to tell, what are the keys to telling a good story where I’m not boring people? So what are some of the keys for effective storytelling that helps sell your product or service?

Speaker 2 (10:56):

Oh, I love that question. <laugh> um, okay. So the main thing, number one, I just wanna honor the challenge of, you know, storytelling because we’ve grown up with these like once upon a time stories. And then now in this modern day and age, we understand stories is important. I’m a business owner. I’ve gotta have a good story. What’s my story. But the, these types of stories are kind of quite different from the once upon a time stories. So there can be confusion around really what is a story anyway. And I think it’s helpful to really define the recipe of every story. So there are components that are part of every story you’ve ever heard. Every movie you’ve ever watched and every book you’ve ever read. And they’re quite simple, um, when you boil it down and that’s the beauty of the StoryBrand approach is it boils it down to like kind of the essentials.

Speaker 2 (12:04):

And then I have taken that and boiled it down even more. So we’ll keep it really, really simple. Awesome. But the reality is every hero has a story and that, that story begins with a, with a hero that has a problem. So every story begins with a hero who has a problem. And then eventually about 20 minutes into a movie, you meet a guide. The guide knows how to solve the problem because they’ve been there done that. And the guide has a plan, a very clear plan that, uh, they can give to the hero and the plan calls that hero to action. Um, so that’s why your calls to action are actually really important because they establish you as the guide and, and your customer as, as the hero. And so the guide gives the hero a plan and calls them to action. And then the reality is if the hero follows that plan and does the work and is motivated into action, then they will experience success.

Speaker 2 (13:19):

And one of the roles of, of the guide is to really paint a picture of what success actually does look like, what it feels like. And so, you know, when I, when I boil down these three steps, how do they translate to your actual website? Right? It’s like, okay, I get it. There’s a hero with a problem who meets a guide with a plan and shows them what success it looks like, and that it’s possible. But when you translate this to your website, the one overarching thing, I wanna just make sure that everybody gets. And if you, if you take nothing else away from this, this interview, it’s the fact that you are the guide and your client or your customer is the hero. And there’s only room for one hero in every story. And so the mistake I witnessed time and time again, I’m talking about probably 99% of the websites online today, the business owner, and this is just, you know, there’s nothing wrong with this.

Speaker 2 (14:29):

Like it’s not an ego thing. It’s just purely a, a knowledge thing. Um, so once you know this, you’re gonna start identifying it. But most businesses establish themselves as the hero. Mm. And we do that through a lot of, I, me, we language, it’s all about us because we’re like, okay, it’s my website. Of course, I’m gonna talk about myself. Like people wanna know about me, but when you establish yourself as the hero, there’s only room for one hero in a story. So you’ve just kicked your client out of invi of a narrative with you. You’ve kicked them out of the story.

Speaker 1 (15:11):

That’s so important.

Speaker 2 (15:13):

Yes. Wow. Yeah. Yeah. It’s really powerful. And so much of it. I mean, if not, all of it happens subconsciously. Hmm. So they don’t feel connected to you. They leave your website cuz they’re like, I don’t know. I just, don’t just doesn’t I’m not feeling it right. They don’t understand why you’ve just kicked them out of the story and there’s no room for them. They don’t see themselves on your website.

Speaker 1 (15:38):

Wow. Oh my. So if we’re having an aha moment, if someone’s listening is having an aha moment, it’s like, oh my gosh, I made myself the hero. Did it mean to do that? But I have like where, where do we start? How do we start to shift our language, shift our positioning to really elevate the customer as the hero.

Speaker 2 (15:57):

Oh, okay. So the beautiful thing is it’s not that hard. It’s really not that hard. So the, the number one thing that we can do is really remember I said, the first thing about every story is that a hero has a problem. And so start really brainstorming. What problems your clients come to you with? What is it? Are they, are they having a hard time writing their own copy? Are they struggling with, you know, moving into this six figure realm? Are they, do they have, you know, a home that needs cleaning and they’re just fed up with just how dirty the place is. Like, what are they, what are they struggling with? And the most important thing you can do, like pretty high up on your website is just articulate those problems. And there’s some really cool things that happen when you do that. It sounds super simple.

Speaker 2 (16:56):

Just articulate the problems, but you really wanna articulate it in a way that when they read it, they’re like she gets me. Oh my gosh, she, she gets me. And yeah, the first thing that happens is they feel connection. And then the second thing that happens is they automatically think, again, this all happens subconsciously, but they automatically think if you can articulate their problem, then you are the best one to solve it. Got it. So what’s cool about this is that people don’t buy from the best. And I work with a lot of experts who really are the best in their, in their field. Yeah. But people don’t buy from the best they buy from the one that they feel the most connected to. And that happens through articulating the problems that they’re experiencing.

Speaker 1 (17:52):

Interesting. Wow. This is when you say it, it’s like, of course. Right. It makes perfect sense. But to your point of when you’re just doing it, you can’t see the label from inside the, the jar. Like, you know, we don’t think about that necessarily unless we’re trained in this. So this is, this is brilliant. And I wanna speak a little bit too to the, like, if you have, first of all, I would imagine most people listening have a website. We do have quite a few sales professionals as well and sales leaders who are listening, who may not have a website that I would say everyone should have a personal website today. Like, I’m just gonna throw it out there. You should all have a website. So on the homepage of your website, I know one of the things you teach people to do is literally structure it and write the copy in a way that repels the wrong people and attracts the right ones. Mm-hmm <affirmative>. And I think sometimes people are so afraid to niche down and say something that’s gonna like, you know, just turn people off. But I would love if you could speak to number one, why is that important? Why do we wanna repel people from our home page? <laugh> sounds kinda intuitive, but why, and then two, how do we start to do that? What are some tips and keys for doing that?

Speaker 2 (19:03):

Yeah. Well we really do wanna repel the wrong people. I mean, that’s a, that’s a sign that your website is doing a job for you. Mm-hmm, <affirmative>, they’re not attracting the people that you really wanna work with. So it’s, it’s an important thing to weave into your website. You don’t wanna cast such a wide net that you’re working with with everybody, and then you’re dreading some of the projects that you’re working on because you know, they’re just not the people that fill you up. Yeah. Um, so you do that really. I’m gonna, I’m gonna repeat just briefly one more time. Like when you articulate the problem, people that right. People that are experiencing that problem are really gonna connect with you and the people that aren’t experiencing, that problem are not gonna connect with you. They’re gonna be like, oh yeah, no, I’m not really dealing with that.

Speaker 2 (19:54):

And so already they’re not, they’re not connecting when you’re, you’re articulating the problem in a way that’s very detailed and, and nuanced. And really the problems relate often to emotions that are felt so frustration fed up tired of, um, confused, not sure where to begin, but, but they’re, they’re more clear than that. Right, right. They’re more detailed than that. So I usually start out with most websites, you know, below the header section, which really just defines what you do, right. I’m an accountant for entrepreneurs. And then below that, I always start with the hero’s problem. And I do that just with three, usually three lines that are speaking to the three most common problems that I’m hearing from my customers. Okay. And then I like to follow that up with positivity. And so what we do after that is really show them what success looks like.

Speaker 2 (21:03):

So if you work with me, these are the things that you’re gonna experience. Now, one of the things that people kind of mix up about this section is really, they talk about features rather than end results. And so features are actually really putting you back into that hero role. Here are the, here are the features that, you know, when you work with me and it’s not that there’s no place for that. Wow. It’s just, we, we don’t wanna lead with that. Um, so as the guide, your role is to show them, what’s possible to paint a picture of what’s possible for them. Once they overcome this challenge or struggle, that’s kind of halting them. Um, and so this is really this section follows that problem section. And I like to use visuals or icons. I think photography can be a really great way to connect with the right people and to show them what their life is gonna feel like after they’ve worked with you.

Speaker 2 (22:11):

So yeah. You know, these benefits might be, you know, feel confident about your business. It, it kind of depends on the industry you’re in or if it’s a weight loss thing, it’s like, okay, feel at home and your body or love the way you look when you love the way you look in the mirror, you know, things like that. So not what’s life during the process, but what’s life like after they’ve engaged with you. Got it. Um, so that’s a really important part. And I think yet another way to repel the wrong people is to show pictures of that happy end result that you create. And you use photography by, you know, do you work with women? Do you work with men? Do you work with older people, younger people. And so photography is a great way to repel the wrong people and attract the right people while you’re painting this vision of success.

Speaker 1 (23:11):

Wow. There’s a few key things I took away. I mean, there’s a lot, I took away from what you just said, but there’s a few key things. I think one is leading with the problem and honing in on the problem. And I love how you shared, like start with, after you say, you know, what you do in the header, like lead with the problem there. I think a lot of people probably do it differently. Right. But honing it on that, developing that. And I feel like I, I’m curious to get your feedback. Do most people wanna, most people probably shy away from the problem too much, or they’re like, I don’t wanna create too much pain or does that, does that show up? Like people don’t go deep enough into the problem in their copy.

Speaker 2 (23:45):

Yes. Uh, people have resistance to it. Mm-hmm, <affirmative> a big resistance because we all wanna be positive. We wanna be high vibe and we don’t wanna be Debbie downer. But, um, the reality is, you know, there’s a lot at stake for these people and naming the problem clearly articulating the problem is really about empathy. You know, it’s really, it’s not about being down. It’s like, I am gonna meet you right where you are. This is where you are right now. This is what you’re struggling with. And I get it. You are not alone and you are not stuck here. Hmm. And so it, that’s kind of, it, it, it, it’s not all doom and gloom, but it’s a very important part of every story. And you know, one great example of this is you think of going to a movie like the last movie you went to, right?

Speaker 2 (24:46):

Our world today is so busy. We’re so inundated with information. We’ve got our phones dinging, we’ve got emails coming in. We’ve got kids and businesses and there’s to-do lists that that are a mile long, right. But we go into a movie movies, AKA stories. So you go into a movie, everything goes away and you are fully immersed and fully engaged in this story for like an hour and a half or two hours. What else in our life has that kind of power? And so when you do this, right, it it’s really the same as a movie. Every movie you’ve watched starts with a hero who has a problem that opens up that story loop and it pulls us in and our brains find it 100% irresistible to disengage. Like we cannot, we cannot disengage until we know that that problem has been resolved. And if the problem’s resolved 25 minutes into the movie, guess what people get up and leave. Yeah. So the problem does not get resolved for that hero until the last 10 minutes of the movie. And that’s why we stay engaged that long

Speaker 1 (26:08):

It’s. So it’s so helpful to pull in examples of that. Cuz when you hear that, it’s again, it’s kind of an of course moment. So if we can just model off of movies, model off of how things are structured in our sales copy. I mean, it’s, it’s, it’s fun. It’s engaging. It’s easier. And it’s, to me, I just, I love coming back to making your customer the hero that feels so good. And then something else you said that to me, I I’d never heard it said that way, but I thought it was so interesting was, you know, I’ve, I’ve heard and I, I teach too, like sell the destination, not the journey. Right. But when you said, when we, when we speak to features, we make ourselves the hero again. I thought, Ooh, that’s so interesting. I’d never thought about it that way. It’s like a little trap we can fall into cuz we think, we gotta say, you get this many calls with me, you get this type of blah, blah, blah. But people probably don’t care. Like, do you tell people like, just let them ask you that on a call

Speaker 2 (27:00):

<laugh> or yeah. How

Speaker 1 (27:01):

Do we approach

Speaker 2 (27:02):

That? That’s such a good question because features are important, but what, what you wanna do at the, at least like the first handful of sections on your website is really create that connection, earn that trust, establish the roles, establish them as the hero and you as the guide and then eventually they’re engaged. They, they wanna know you, they, they want to learn more and you’ve earned their trust for them to spend their time on your website. And so lower, farther down on the page. I think those features are a great thing to include. Got it. Absolutely. It’s not like there’s no place for that type of information, but it, it really needs to be done strategically and methodically. And so, you know, just like starting with yourself as the guide at the beginning of your website, it’s not the right time. You haven’t connected and, and earned the trust to, to be that role yet. Um, and so back to the movie analogy, it’s like 20, 30 minutes into the movie, then, then the guide enters in. But we’ve established this connection and knowledge about the hero and their struggle first.

Speaker 1 (28:25):

Yeah. Yeah. It’s so good. It’s, it’s, it’s a fun kind of easy flow to follow. So let me ask you this, cuz I think kind of the theme <laugh> of the conversation so far today has been sometimes you just don’t even know, like you don’t know you’re doing it wrong or you don’t know that there’s another way to approach it. You’re such a wealth of knowledge in this space. Is there anything I haven’t asked you as it pertains to copy storytelling, you know, homepage design that you think people should know or that’s important to help convert more sales and, and you know, attract their ideal clients.

Speaker 2 (28:59):

Yes, definitely. So there’s one piece I mentioned a little bit earlier, which was, you know, the hero has a problem and then the guide enters in and gives them a plan. And so a really important part of your website is detailing out a very clear plan, but it has to be so simple because what happens is people are you’re meeting them where they’re at, they’re having a problem, they’re having a struggle. They don’t know how to overcome it, which is why they’re at your website. And then you’re painting this picture of what success looks like for them. And they’re like, okay, that’s what I want. I wanna get there. But I liken it it to like the guides on one side of the river and the heroes on the other side of the river. And you’re saying, come over to this side, I got the goods I can help you get here.

Speaker 2 (29:53):

And they’re like, but how like this river is vast and wide and there are a lot of rapids going on. I don’t know. I don’t know how to get across to that side of the river. So the plan, what it does is it tells them, oh, it’s not as hard as you think it is in three steps. I’m gonna throw three giant boulders into this river. And each of those boulders is a step to get to your picture of success. And so the, the first Boulder is always the call to action. What do you want, what action do you want them to take next? Once they’re at your website, typically it’s schedule a call with me. Yeah. Um, that would, that’s probably the most common one. Um, so step one, schedule a call with me. Step two, show, you know, communicates, you’ll get a clear plan or we’ll work together and strategize to come up with blah, blah, blah.

Speaker 2 (30:59):

Right? Like, so it’s kind of the, the meat of it. What are you gonna do together? It, it often, it, it often equates to kind of a custom plan or your custom solution mm-hmm <affirmative> um, and then step three is always the happy end result. So, you know, if you’re a financial planner, it would be schedule a call with me. Step two, we’ll put together a customized retirement plan based on your values and your lifestyle. And then step three would be, have peace of mind around your retirement and, and do the things SP or spend with joy and ease, right? It’s like imagine spending with joy and ease in retirement because you know, there’s enough money for you to last you. And so the step three is always that happy end result. But that plan is a very important piece because it shows them that there isn’t this vast divide between where they are and where they wanna be. And it also really, um, really shows that you are the guide and that you can, you know how to take them from a to Z. And that it’s not as painful or complicated as it might seem right then.

Speaker 1 (32:17):

Yeah. Oh my gosh, this is so good. You’re getting me so lit up and inspired where I’m like, I think I waited update all the copy on my way. I don’t think I’ve ever said I wanna go write copy, but <laugh>, you’re literally getting me so excited to be like, we need to revamp this. Like this is incredible, Chris, I, in a moment, I want you to tell everyone where they can connect with you. And I want you to talk a little bit too about your offer because it’s phenomenal. Um, before we do that final question for you, I would love, I mean, I just think I love highlighting women on this show who are about success in all areas of life. So obviously on this show, we’re all about, you know, financial success and financial abundance and career success, but also about to me, like success is happiness at the end of the day. Um, so success in all areas of life, personal professional, what would you say? You know, as a woman who I think demonstrates that, what would you say is like the number one piece of advice you would give to a woman listening who, who wants to break through to her next level of success in life?

Speaker 2 (33:21):

Hmm. Invest in yourself. It, it is, uh, you do not have to figure this out on your own. In fact, you usually can’t, you know, we all need help with things, but especially when it comes to copywriting for your own business, that perspective is so critical and the genius is there. It’s all in you, but sometimes you just need someone to help pull it out or identify those really important nuggets and ways of, um, showing your value.

Speaker 1 (33:57):

Yeah. Oh, it’s so good. That’s, that’s one thing I believe in. And one thing I preach is like, when you invest in yourself, you show yourself that you’re worth it. You show the universe that you’re worth it. You it’s like a declaration of whatever the goal is that I have, I am worth ha like I am worth having it. This is, this is because I’m so worthy. So, um, beautiful, beautiful advice there. I love that. Chris. I’d love. If you could take a moment and share a little bit, I know you’ve got a great freebie and then I also know you have this incredible offer that I want. I usually don’t have people come on and like, actually talk about their offers, but I want you to talk about it cuz I, you were telling me about it earlier and I was like, oh, it’s so good. I think our listeners are gonna wanna take advantage of it. So can you share a little bit about how people can connect and move forward in working with you?

Speaker 2 (34:41):

Yes. Yes, absolutely. Oh my gosh. Um, there’s <laugh> you got

Speaker 1 (34:46):


Speaker 2 (34:47):

There’s a, a fire, a fire, a fire drill going on in my building

Speaker 1 (34:52):

Right now. Oh

Speaker 2 (34:54):

My right now. So

Speaker 1 (34:56):

Do you have to leave or <laugh>

Speaker 2 (34:58):

I, no, I’m good. It’s all I just good Lord.

Speaker 1 (35:03):

It’s okay. You know what, one second. Awesome. And so Chris, here’s what I want to know is there, I, when I have guests on, I usually don’t have them like go into detail about their offers and how they help people. But in the pre-chat you were telling me about something that you’re doing right now for entrepreneurs, which I was like, this is brilliant. Everyone needs this. So I’d love if you can share a little bit about your signature offer and then also how our listeners can go to connect with you and get involved in your world.

Speaker 2 (35:32):

Great. Yeah. So I am doing, I’m working with female entrepreneurs and the offer is essentially StoryBrand website. Copy that sells in 2.5 hours flat. So the people I work with, they’re busy, they’re overwhelmed. They don’t have the time for this long arduous process of back and forth and it’s a collaborative program. So it, the whole experience is two and a half hours. And then you, you get website copy. That is story. Branded tells your story and converts. So it’s really, um, it’s designed for those busy entrepreneurs who are just ready to double their conversions and have a website that actually does the work of selling for them. So they can just focus more on what they love.

Speaker 1 (36:24):

Oh my gosh. When you told me you have your homepage, copy done two and a half hours flat. I was like, oh, amazing, like done sold. And it’s a, it’s such a no brainer. So where can people go to find out about that and to get signed up for a session with you?

Speaker 2 (36:38):

So that That’s with two DS red door designs with an

Speaker 1 (36:51):

Awesome. Awesome. And then I know you’ve also got a really cool freebie too, that people can take advantage of. So tell us a little bit about that.

Speaker 2 (36:59):

Yeah. So there’s a free, um, downloadable video and worksheet that helps you confidently answer that question. What do you do in a way that really attracts the right clients and gives you just a lot more confident about communicating your work and the really great thing about this freebie is that it does help you, you know, communicate your work and your value, but the, the, when you go through the process, um, which it doesn’t take more than 15, 20 minutes, you can use that copy. You can repurpose it on your LinkedIn profile. You can put it on your, all your social media profiles. You can even weave it into your website. So it’s kind of like this workhorse that you can repurpose. You don’t have to keep reinventing the wheel with your story.

Speaker 1 (37:53):

Yeah. Oh my gosh. Oh my gosh. And that is, we’re gonna link all this in the show notes, but that’s clarity with, right? With Chris with a K. Yes. So

Speaker 2 (38:01):

Yes. That’s clarity with Chris with a K. Yep.

Speaker 1 (38:05):

Awesome. Oh my gosh, Chris, you have like, this has been so fun. I knew I was gonna love the conversation, but you have really, I think, broken down and made something that feels so overwhelming, so simple and so approachable. And so I wanna say thank you for doing that, cuz that’s no easy feat, but it just goes to show how having the right process and framework and the right guide to help you makes all the difference in the world. So super grateful for you coming on and sharing your, your genius and your brilliance with all of us today.

Speaker 2 (38:36):

Oh, thank you so much for having me and I feel the same about you. I’m continually inspired by how you’re showing up and what you’re putting into the world and witnessing the growth of your own business. It’s been so inspiring for me. So thank you.

Speaker 1 (38:52):


Speaker 2 (38:52):

You for having me. So

Speaker 1 (38:53):

Thank you so much. All right. To you, my listener. I want you to go connect with Chris again. We’re gonna link everything in the show notes, but I would highly encourage you take advantage of that strategy session if you’re listening to this and you’re like, Ooh, yeah, I know I need to improve my copy. I know I can do a better job there and I wanna get it done fast and with a pro. So take advantage of that. Um, go connect with Chris and I, again, I’m just, I’m so grateful for you being a member of the she sales community. Super grateful to have you as a listener of this show and I’ll see you on our next episode of she sells radio bye for now.


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