7 Figure Style with Jessica Papinaeu

0:02

Welcome to She Sells Radio have you ever met someone where you just feel like you connect with them instantly and then

0:09

within a few minutes you kind of feel like you’ve known that person your whole life so that’s who I’m going to

0:16

introduce you to today and a while back I was introduced to my guest Jessica Papinaeu through a mutual connection and

0:23

we have actually been meaning to record this interview for some time now and I

0:29

have had some crazy life events happening and she’s been so gracious to reschedule and I’m so excited to bring

0:35

this to you because who she is and what she does is so aligned with our

0:41

community and I know that you’re going to just be blown away by her story her

0:46

wisdom her Insight so I’ll tell you a little bit about her and then we’ll get into the conversation so Jessica is the

0:52

founder of csj a leading authentic fashion Styling Company for high performing female entrepreneurs she’s

0:59

personally styled hundreds of women which blows my mind spanning seven figures entrepreneurs Executives for

1:06

billion dooll Global Brands online influencers with millions of followers and Professionals in the Entertainment

1:12

Sports and music Industries and something else that I love about her

1:17

which I’m excited to dive into today is that she recognizes that the uplevel is

1:23

an inner game first and foremost and so when we first connected I found her approach to fashion and styling is

1:29

really similar in a lot of ways to how I approach sales and business which it’s an inside out

1:35

game so if you love fashion if you love styling if you love uplevel if you love

1:41

we’ve been talking in the pre- chat about like this is just going to be viby if you love something viby if you love the inner transformation and learning

1:48

from a really badass woman who has grown a successful company you’re going to love today’s episode so Jessica welcome

1:55

to She Sells Radio I’m so happy to have you here wow thank you for such an incredible introduction I truly

2:03

appreciate you having me here and I have been so excited to to do this for I

2:09

think we I think we have had it planned for the last couple months but probably

2:15

but I’m all about timing and I just think the timing is right and I’m just

2:22

really excited to share um just some great value and and great messages today

2:28

to your listeners and following and we were you know when we were talking in the pre-chat I learned

2:34

things about you that I didn’t know going into this so we were connecting on obviously both boy moms your boys are

2:41

older but we were talking about how awesome your home is when you walk in it’s like a a studio and then you’ve got

2:48

the doors and then it’s Boyland Beyond there because everyone else in your household is mail right yes and I know

2:54

we’re I guess I’m just I’ll just Dive Right In because I do have to tell you because we didn’t talk about this in the

2:59

pre-chat but when you walk into my home and you see cuz it’s it’s my studio

3:05

Boutique of all my things cuz as a Fashion Stylist I have all the accessories I have all the clothes I

3:11

have everything at my fingertips five years ago I closed my

3:17

eyes and I saw it Oh I just got chills when you said that wow and it’s go oh my

3:25

gosh this is what I already love about you like you get it we we were talking about this in the preat we speak the same language people are going to get

3:32

this our listeners do too you shared something with me too at the beginning that I want to hear a little bit more

3:37

about your backstory because someone would look at obviously like beautiful aesthetic beautiful woman you’ve put

3:43

together this incredibly successful company and they may not know how you

3:49

grew up and you were sharing with me you were born in Maine which I didn’t know because we we just moved to Maine so I

3:55

think that’s that’s really cool um but you were sharing a little bit about some of how you grew up and I am super

4:01

intrigued if you could share with our listeners just some of that whatever you want to share and then how that maybe

4:07

shaped you to become the woman who has gone on to launch this really successful company yes so Maine um I grew up with

4:17

parents that were they were hippies they were not fashion people they did not

4:23

care about any of that they um they just simply wanted to live off the land they

4:29

wanted to be self-sufficient they wanted to be off the grid uh so I grew up in

4:34

very rural Maine um in a home that was built uh by my parents uh we had no

4:42

electricity no running water so we had a hand pump um we had kerosene lanterns to

4:49

um light our house at night we had a wood burning stove um ous um and so it’s kind of

4:57

unimaginable to now you know where things are in my business and what I do to think back on that because when I

5:04

lived there I always felt like I didn’t belong because of the family I grew up

5:11

in and so I would actually as early as

5:16

four years old I remember going in my closet and my clothes were from

5:21

Salvation Army and I would take these pieces and make outfits out of them I

5:28

did this every single day at that time I was an only child and my parents would

5:33

actually threaten to put a padlock on my closet door because by the end of the day all the clothes that were hanging

5:39

were in a pile in the middle of the closet and but it was my happy place it

5:46

was I would put these clothes on I would look in this fulllength mirror and I remember it like I can literally close

5:52

my eyes and imagine it as if it was like yesterday uh and I would put these

5:57

outfits on and make it like really fun and mix and match things and look in the

6:02

mirror and I felt I I just remember how I felt I felt so beautiful I felt

6:09

confident I felt this inclusivity like I really like was talking to friends and

6:15

my imagination was has always been my superpower and so it was my escape from where I was because I wanted to be

6:22

anywhere but where I was oh my go and so I learned at a very young age how to

6:28

have this imagination and how to like build my life but in my imagination and

6:37

but I felt as I got older I felt like I was very superficial because my parents

6:42

were not into me being that way they were you know like we had all our fruits

6:47

and vegetables that we um you know we had a garden and then would can everything and it was just a different

6:54

way of thinking so I felt a little bit actually a lot of Shame around my love

7:00

of fashion oh my gosh you know I don’t know

7:06

I I don’t know whether you agree or disagree with but something I I personally believe is I think we choose

7:12

parts of our our upbringing coming into the world to like help create the contrast that develops us and so whether

7:20

you or anyone listening agrees with that or not what I’m hearing that’s so interesting and Powerful is that

7:27

contrast and that almost like shame of ooh is it okay to be who I feel like I

7:33

really am right it’s like we have those moments growing up where we learn to develop a mask and we learn to to um

7:42

sometimes be someone other than who we are to feel safe and like we fit in and maybe I shouldn’t say all I’m wondering

7:48

for you did you go through a process like that where you were like oh well this is my love but you know I don’t fit

7:55

in with my family so I’m going to do something else and then you came back to Fashion or were you always just like no

8:01

I was always in it but there was um there was a shift that had to happen I would say at age

8:07

40 I became four again oh I think I know what you’re saying and I think I love it but say

8:14

more yeah say more yeah so I remember you know I remember the time when I

8:19

detached from who I was born to be who I was designed to be because not just

8:26

because of the shame but who I felt my family and the people around it around

8:32

me wanted me to be so I let I let go of it but I remember before letting go of

8:38

it I was in complete alignment wow I I felt like I was just I was living my

8:47

purpose and then it was very um I had I had a lot of trauma in my early years

8:53

and then my teenage years I was very very depressed because I detached from from myself really and so fashion um

9:02

what I wanted more than anything when I was a teenager was to live in a city and work retail so I could get like really

9:10

get into fashion and like not only dress myself but I could dress other women right yeah so at 16 I had an opportunity

9:19

to move from where I was my parents had divorced my dad moved to Winnipeg Manitoba Canada where he was from and I

9:26

had an opportunity to go and live with him I did not have a close relationship with my dad um I simply wanted to get

9:33

out of my circumstances and go live in this city so first thing I did getting

9:38

to Winnipeg was of course I had to enroll in school okay and then but my next thing was get on the typewriter and

9:45

I typed out my resume and it took me a very long time because I had typos let’s

9:50

do it again it’s like the it was like the old one oh my gosh and so then I put

9:56

on my black skirt suit and nylons and I was this like you know

10:02

small town girl and I had to take two buses like a city bus to get to this

10:08

mall and I was determined like I had to figure out where do I get off how do I get back on so I get to this mall and to

10:15

me I mean it’s not the biggest mall in the world but to me it was and so I walk

10:22

in with my resume I’ve got my skirt suit on and I go and hand out my resume to

10:27

all these stores and I get to the farthest store on the second floor walk

10:33

in give my resume they hire me on the spot cuz I was just so you know when

10:38

you’re so passionate about something and I mean I had never sold before I didn’t know what sales was I just knew that I

10:45

loved fashion and I was going to put clothes on other women and make them feel amazing and so I get the job start

10:53

my first day unbeknownst to me I had been hired at a woman’s plus-size clothing store

11:01

so you know my life had always been a series of roadblocks and me trying to

11:06

figure out to find my way right and so this was another roadblock for me because I am this skinny scrawny

11:13

16-year-old kid from a small town and women coming in just looking at me

11:19

automatically did not want my help so I see them walking in the door I ask if I

11:26

can help the answer is definitely no then I see these women like coming in

11:31

and like frantically grabbing clothes going in the fitting room and then coming out looking so defeated there’s a

11:38

pile of clothes in there and they’re walking out the door and they look so unhappy and I thought if they would just

11:45

let me help them I want them to feel good and eventually they would you know

11:50

I’d see some of them come out of the fitting room and try and look in the mirror and and I’d see that they would

11:56

look at their bodies and like try to cover everything and over time I got to see

12:02

how I would dress them so in my imagination I would fully dress each woman wow and then it came to a day

12:10

where I was like okay here’s my opportunity and this woman comes in she

12:15

leaves all the clothes in the fitting room does that same thing looking defeated and I said excuse me before you

12:21

leave you know I noticed that you came all the way to this mall you parked your

12:27

car you go to the furthest store and you didn’t seem to find anything you must

12:33

have had a purpose I know you said you don’t want my help but maybe if you

12:38

could just give me a try what do you have to lose right and she was like okay

12:45

I guess what do I have to lose so that’s where it all began and I started to

12:50

learn how to dress um wom women and women of different sizes right I mean I

12:56

had only dressed my body at that time time and so once I learned and I’m putting like the Fabrics on them and and

13:04

showing them how to highlight the best areas because I could see them I could

13:10

truly see them in all of their beauty but what a woman does when she looks in the mirror and it doesn’t matter what

13:16

size she is her eye goes right to those areas that she doesn’t like that she’s

13:22

shameful of isn’t it yeah and that’s all she can see and so over time these women

13:29

would like come back and see me I was top salesperson at 16 years old I didn’t know what selling was and I wasn’t

13:35

selling I was just making women feel great and so that was kind of where it

13:41

all began and uh I went off to college I was in Fine Arts I did not think retail

13:47

was going to be you know my path I didn’t think that’s what I should be doing and then I quickly learned um

13:54

painting that my canvas was not a canvas it really was a woman oh my God and so

14:02

my part-time job turned into a full-time position and I was at 21 um managing

14:10

women in this clothing store and uh they were between the ages of 40 and 55 and I

14:17

had to learn how to how to manage that at that point and really what I was

14:23

learning how to do was how to not only Inspire the women that I was dressing but inspire women that were older than

14:30

me to you know really get into the fashion end of thing like the fun and

14:37

the you know and not just thinking about the bottom line because for me I was creating something that was so

14:45

attractive for other women to come in and see so at that time sorry go ahead I

14:52

love this so I want to I just want to pause there because one of the things that I think is powerful about you and

14:59

the work you’re doing is I know you’re you know you’re leading a team now I can only imagine age 21 you’re leading women

15:05

twice your age right and you’re also serving them as clientele we’ll get back into the story in a second but what’s

15:11

like what’s one thing you learned about leadership from that that you still take with you to this

15:16

day um what I learned and it doesn’t matter what age she is so um I’ll just

15:24

real quick tell you a a very short story about a woman she was 45 that I was

15:31

managing and she um was very she seemed very unhappy and her sales were really

15:38

down because she didn’t smile like she had she had been in the business for a long time she knew what she was doing

15:44

but no her energy was offputting and so when it was time for me to do a

15:50

one-on-one with her and an evaluation um I had filled out the entire thing of what she’s doing well

15:57

what she isn’t the numbers all the things and I started doing this this evaluation with her and I was a bit

16:03

nervous because it was like my first time and it just wasn’t I wasn’t getting through so I put my piece of paper aside

16:11

and I said Chris I have one question for you what do you really

16:19

want and she she stopped dead in her tracks she

16:25

stopped talking and it was like awkward silence H and I said I really want you

16:30

to think about this Chris like if you weren’t to worry about money or if you weren’t to worry about like what you

16:36

should be doing or because you’ve been in this for a long time what do you really want she was like oh my gosh no one’s

16:42

ever asked me that before and she said you know I guess I’ll just be honest

16:48

with you I’ve always wanted to write a book oh wow and she said I don’t want to

16:53

be doing this I’m sick of retail and I actually did want to push her out I

16:58

didn’t want her there because I knew she didn’t want to be there right I said you know what Chris I really think you

17:03

should try that I think you should I you’re at your age like I’m younger than

17:09

you at your age I would hope that you could live out your life living your

17:15

passion and what you feel called to do wow she was like I can’t believe I have

17:21

a 21-year-old has just led me to realize that I am in the wrong

17:27

place so learning about leadership it was learning about

17:32

listening and also knowing you know women work differently than

17:38

men I don’t believe you have to be a certain way at home and a certain way at work I think who we truly authentically

17:46

are and our gifts and how we show up is very fluid so those gifts and being a

17:53

high performer in all areas and being fully present that needs to happen in

17:58

all areas that’s probably one of the biggest things I learned and I also learned that

18:04

women don’t they they don’t always reveal themselves and they don’t always want to be seen because there’s some

18:11

shameful parts and some feelings of unworthiness even when they’re at a high

18:16

level oh my gosh yeah I want to come back to that because I actually think that’s a really important piece of what

18:22

you do it’s also the work I do with my clients take us to so so let’s complete

18:29

this part though so you were you were kind of sharing the backstory and I know you had said at one point like at 40 you

18:34

became four again and it sounds like a lot un so take us to that point had you

18:40

away from fashion and styling and then you like reawakened what you really care about tell us about that um I’ll try to

18:46

give Cole’s notes here I’m gonna give just a little backstory on what led me to that

18:52

moment um so I I moved to Sarasota Florida with my uh because from Winnipeg

18:58

I met my husband there got married moved to Sarasota Florida used our whole life savings to get our house to get

19:05

ourselves set up um ended up having another child so I was home with the

19:10

kids um for about seven years and I did this kind of on the side as my side

19:16

thing um in 2011 my husband lost his job and we

19:21

didn’t have a nest day we didn’t have anything to fall back on and so at that time we were on food stamps and we were

19:28

also um or the kidss were on Medicaid um and I went I had to go back to work at a

19:34

boutique um where I was out of the gate only offered $10 an hour and I was

19:40

paying the babysitter $12 an hour once my husband got back into work and you

19:45

know what we could have lived off the system I could have left that job um but

19:51

I knew that I had this gift and I started to get to that point where you

19:57

know cuz sometimes as a mom you’re like who am I now like do I really have something to offer the world or am I

20:02

just a mom right and so I realized getting back into the workforce that I

20:08

had so much to offer so much impact to offer women to really show them how to show up powerfully and how to feel

20:15

beautiful in their bodies so that they could like Get over themselves and be

20:21

who they were designed to be and so over the course of eight years of being in

20:27

this Boutique my side hustle was going to their homes curating their wardrobes

20:33

helping them put outfits together showing them what pieces needed to be retired and then them coming back to the

20:39

store working with me and strategically shopping for the pieces they needed to

20:44

align with their lifestyle and so I helped this woman in

20:50

this this high-end Boutique she pulled back from the business because I was

20:55

taking over and so you know tell you don’t make a lot of money um I was

21:01

capped out as to what I could make I had helped her build her business from a million to 3 million and I was working

21:08

constantly you know 80 hours a week because I would work all day and then I’d go to my side hustle and slowly that

21:16

was getting more busier and busier but I never thought I never felt like I could

21:22

really do it on my own until until one day I’m driving to work and Tony Robbins

21:31

is on uh on a podcast and I’m listening listening to him and I can like remember it like it was yesterday I used to

21:37

always have my Tresemme hairspray in my cup holder be at a stoplight and like

21:44

Tony’s blaring I’m spraying my hairspray to make sure the curls stay good yeah

21:50

and he says something that stops me dead in my tracks and what he said was and I had

21:57

probably heard heard this message somewhere before but the timing of it was just so right and he said when you

22:04

have a gift to share with the world and you know how deep of an impact you can

22:10

make if you’re living your living out your gift and sharing that if you know

22:16

what impact you can make and that is the life you’re designed to live if you allow fear to hold you back you are an

22:24

extremely selfish person

22:30

oh my gosh I didn’t know I was selfish wow it was it it got me out of

22:37

myself to realize the bigger picture that there was there was so much more

22:44

and that if I didn’t take that step like I could on a small scale continue to do what I was doing and spinning my wheels

22:52

and thinking that I wasn’t you know worthy of doing something better but it was more than that it was the people and

22:59

the women that would not be able to experience what I was able to do for

23:05

from them and and how I could help transform their lives I couldn’t give that big impact if I didn’t take that

23:13

leap once that happened the shift I couldn’t unknow it it didn’t mean I

23:20

wasn’t scared yes I couldn’t unknow it Nothing Was the Same I had a different lens of

23:27

how I saw the world wow oh my gosh wow wow that for anyone who is stuck in like

23:36

fear of visibility and we’ve like I know I’ve bumped up against this plenty of times right you like fear of visibility

23:41

fear of shady stuff being thrown at you on social media fear of leaving the this

23:47

qu I use air quotes if you’re not watching the video the quote safe job to pursue your actual passion that mindset

23:56

shift of itself not to do it right out of the fear that’s incredible so this

24:02

was around 40 and you thing and it took me um from that

24:09

point 10 months to leave so then I I put all my plans in place at that time and I

24:16

leaned in to my imagination because once everything expanded I could actually see

24:25

it like I could see the big picture and I visualized it I could see myself like

24:32

starting this company and helping women and impacting them I could Envision them

24:37

going from you know being like say a stay-at-home mom and then they’re getting back into the workforce and they

24:45

just need someone to help guide them and hold the space with them to to that next

24:52

level to help close the gap between where they were and where they are to

24:57

like next level where they’re going so that I could close my eyes Envision them

25:03

there and help them to literally and figuratively step into that woman that

25:10

they are designed to be I never wanted once I could see it and like saw

25:17

the light and saw the big picture I thought gosh I wish I didn’t wait till 40 I wish this would have happened at 20

25:24

or 30 even but it happened when it was supposed to happen because you know

25:29

we’re as you know Rory Vaden says we are perfectly positioned to serve the woman

25:36

or the person we once were yeah and so that’s what I that’s what I began to do

25:42

yes wow we’re gonna speak we will I I am actually gonna ask you like a styling

25:47

and fashion question so for everyone yes I know and I’ll give you I’m gonna give it away too I have a formula I love okay

25:55

oh that’s beautiful amazing I want to ask first you have mentioned this

26:00

several times and I’m really curious how you do this so you’ve talked about your imagination I love that you own it as a

26:06

superpower because I think it often gets like knocked out of us as kids that we shouldn’t be doing this we shouldn’t be

26:12

in our imagination you also shared at the beginning of this interview that you closed your eyes five years ago and you

26:18

saw your space as it is now I’d love if you could take just a minute to talk

26:23

about how you visualize if you I don’t know if you like do it intentionally

26:29

every day or if it’s more just like when you feel inspired but what that process is like for you and then just any tips

26:35

for someone who’s really inspired by your power to see what’s coming and to

26:40

create what you visualize who maybe feels like they struggle with it or they don’t do it right like any just anything you’d say there I think our audience

26:47

could really benefit from I think because of how I grew up

26:52

and I didn’t have the visual stimulation of like a TV and I also was in a very

26:59

rural town all I had was imagination so it forced me to to use that muscle so

27:08

really where it started was because I loved stories I absolutely love stories

27:14

I would create my own stories I would even record them on a recorder when I was like eight years old but I used to

27:21

listen to it was called spider web and it was children’s stories um that I

27:27

could listen to that was instead of television and so when I would hear the stories I would close my eyes and I

27:33

would see the picture playing because I couldn’t see it on a TV right and so

27:40

that’s where I learned how to do it but then I leaned into the C because I’m a

27:46

creative I’m like high creative and so with painting you know when I was involved in that and I used to do

27:53

creative writing it all involved that visualization so at a young age that

27:59

really that’s how it became my superpower is I used it now I you know

28:05

and I think along the way being deprogrammed and getting into like the

28:10

everyday life of what I should be doing and just kind of like going through the motions of life I think I did at some

28:18

point kind of suppress that and I it left me a little bit but once I reignited it I real I took that skill

28:26

and I use it in a very in intentional way every day wow and and how I do it

28:33

and this will kind of get into fashion at the same time awesome um I do something every day and every

28:42

morning that I call get up suit up show up it’s a speech that I’ve done I used to speak to

28:48

groups I haven’t done it done that particular one in a while but the get up

28:54

get up suitup show up really is all about like setting your intentions for the day and I know everybody is you know

29:01

really speaking about this right now like your early morning habits and all the things I’ve done it for a long time

29:08

and for me it’s about from my intentions for the day of what does the day look

29:14

like and how is it going to play out and then giving myself that pause and

29:20

closing my eyes and envisioning the day unfolding but then it also I know this

29:25

is like you’re like my life I never realized how different it was than like

29:32

how some other people kind of formulate their day but that’s how I do it and then at the end

29:37

of the day I do a replay in my mind of the day and how does it line up and were

29:44

my intentions met did I did I stay fully

29:50

present in those intentions yeah and if I didn’t how did I why did I get out of

29:56

it and it always has to do with two things number one is I tried to control

30:03

an outcome that I had no control over which we talked about and number two is I got I got

30:12

caught up in self I got caught up in in uh negative

30:18

messaging and I didn’t step outside myself to impact and give Serv to

30:27

someone that truly needed it in the right way in the deepest way because I was caught up in self and so reflecting

30:35

on those things that’s what sets me up for the next day with my intentions and so that I can continuously grow keep the

30:43

needle moving forward but also continue to impact on that deep level because

30:48

when I’m in that space that is when the magic happens

30:55

like that is like I feel the frequency and the energy level just go up and I

31:00

can bring people other women into that frequency to live their best life and

31:07

then so get up suit up is taking that intentional time to care for yourself to

31:15

after you do your workout in the morning because I I believe you have to move your body to get things going you have to put the right messages in that’s my

31:22

podcast that I listen to when you go in the shower and you have that moment of

31:27

today’s day for should I or shouldn’t I wash my hair make the intention to wash

31:33

your hair care for yourself care for your body shave your legs if you’re wearing a dress if it’s a Monday go in

31:41

your wardrobe pick out your best outfit and put on and suit up in your best

31:47

outfit for that day so that you can start your day where you can look in the

31:52

mirror and you can know how beautiful you look and you can fully instead of

32:00

focusing on what you don’t like you’ve put the intention into what you do like

32:06

and that you’re worthy of wearing something amazing on a Monday so you can fully step into your power and get over

32:13

yourself and share your gifts with the world oh my gosh wow that and one of the

32:19

words that you’ve said over and over and over again that I want everyone to hear is intention intention like I can tell

32:26

you were you’re a very intentional person I think a lot of where people go wrong is they think they’re at effect of

32:33

everything outside of them and what I understand about how you approach styling too is it is all about setting

32:40

that intention right for who am I not only how do I want to look but who am I gonna be and show up I don’t want to put

32:45

words in your mouth but I’m just I’m guessing here let’s speak to I wish I had like two hours with you sorry this

32:52

happens to me I get into it and I I love this no I think what we’ll do we’ll I think it would be really fun to have you

32:58

come in and speak to our Mastermind this year so we’ll connect on that separately um because I’m like I I need this onee

33:04

for more time but let’s do this so in we’ve got a couple minutes here and I also want

33:11

people to have time to learn about your community your app you’ve got an amazing download that people can get to um most

33:18

of our listeners and we’ve got a really diverse audience which I love and is great many of our listeners are going to

33:23

be female entrepreneurs sales professionals their driven they’re ambitious they they you know they care

33:30

about succeeding in work they’re probably like spiritual to some level as well they want to earn from like six to

33:36

seven figures typically and they really want to create many of them are creating a different life than they saw modeled

33:42

growing up which clearly you did for yourself what are some of the top like if you could give them any sort of

33:48

styling fashion advice I don’t know if this is where the formula fits or not this is the formula what do what do we

33:54

need to know for women like like this what do we need to know about styling um okay well let me try to do it as like at

34:00

the highest level and and then I can give away all the things so that everyone can go and get the the details

34:07

um the first part to My formula is um review and reflect and that’s where you

34:14

know that’s that inside part right that’s the envisioning that’s the that’s

34:19

the point at which I can hold the space with her to formulate and really see

34:25

what she truly desires and even give herself permission to go there and that’s when I can close my eyes she can

34:31

tell me where she is how she feels and I can see what she’s wearing once we do

34:37

that and we really set the goals for where she’s headed and the woman she’s designed to be that’s when we walk in

34:45

the wardrobe and from there we’re really um assessing and then eliminating what’s

34:52

no longer serving her so many women have pieces in their closet that that they’re

34:57

hanging on to that’s part of their past and has no business being in that space it’s holding them back from where

35:04

they’re going so the way that I make that assessment is four things um well

35:10

first are the three FS fit fabric fashion and then does it align with my lifestyle and where my life is headed so

35:18

fit does it fit me right now if it doesn’t it doesn’t belong there if

35:23

you’re in the process if it’s too small you’re in the process of losing weight and it’s a great item put it in a bin

35:30

and and move it from your closet it doesn’t belong in there because when you go in and you see that item and you

35:37

think you’re actually um motivating yourself to lose weight you’re actually body body shaming yourself and that’s

35:43

not what we want um and then number two is Fabric and is the is the fabric

35:49

intact has it been overwashed does it have pills on it um are are we worthy of

35:56

wearing something better than this and there’s ways to tell if it still um is intact or not and that’s in my wardrobe

36:03

edit blueprint so I highly suggest everyone go there just to to really understand how to know if it’s a still

36:10

still a good item um and then fashion is it in fashion and there’s some very I

36:15

know it may sound kind of broad but there’s some I teach women a very easy formula for that um and then does it

36:22

align with my lifestyle and then from there really determining taking inventory of what’s left and what is

36:29

really going to work for you moving forward um create a core wardrobe of

36:35

pieces that um not only are you know incredible fabrics and and that are you

36:43

know that they’re really foundational pieces that will take you season to season and then I teach women about the

36:49

cake and putting on those foundational pieces and then using icing you know

36:55

like the pieces you put it to round out the outfit and to really highlight your

37:00

best areas and your best features and and then do some strategic

37:07

shopping got it so that’s how I work I work with women either virtually I have 50% of my clients are locally here in

37:14

Sarasota Florida 50% of my clients are all throughout the United States and a

37:19

little bit into Canada um and so we’re actually um in the process of creating a membership um

37:27

and a styling app and speak to this this is great yeah it’s very different than

37:33

you know than what you would think and it’s taken some time to really um like I had my vision for what it was but I’ve

37:39

done a ton of market research and many of the women that I work with these are

37:44

some of the things they’ve said about going through the process with me they’re where they want to be in

37:50

their life it’s changed they’ve closed the Gap quicker so if they wanted to start a company they’ve started a

37:57

company and it’s exploded very quickly quicker than they thought um and they

38:02

determine that to be the fact that their confidence is elevated and they’re

38:08

they’ve gotten over themselves and they’re doing their thing um their relationships are better they’re able to

38:14

be more uh fully present with their families with their children um going on

38:19

date night with their husbands and really feeling connected in that way and then just overall in life feeling more

38:26

aligned connected and experiencing joy and so I wanted to bring this to a

38:33

larger audience so I asked my clients that have been with me for a long time or even some that just started working

38:39

with me what do you love about the service and you know they say things like what I just described they also say

38:46

saves them time um they feel more confident all the things and then they

38:52

also have been saying something that’s really interesting they’ve been using the word community

38:57

[Music] what what makes you say community and so

39:02

what I’m hearing is well you know so many incredible women because I the

39:08

women that I attract it is it’s much like who you’re serving Elyse it’s that

39:13

high performing women she wants to be the best version of herself in all areas but when you connect these high

39:20

performing women all together this is where true Innovation happens and it

39:25

just it levels everything up to it’s really magical and so now I’ve

39:33

been able to do this in Sarasota Florida by because I have my space and we bring these women together we now are going to

39:39

have a platform where it’s like Limitless and so I just can’t wait to

39:45

bring everyone in it’s a three tiered uh system and we’re basically I’ve come up

39:51

with a digital course a DIY of how to do this on your own if you’re not going

39:56

going to work directly with me um and that’s really the first part the first tier middle tier is really um you get

40:03

the course but you also get to be part of the community and connect with other women um we’re going to be doing Summits

40:10

live q&as all kinds of really cool styling demonstrations we’ll have women

40:15

in the beauty industry coming in Live guest expert speakers women like

40:20

yourself at least that can offer you know the mindset and really because I’m

40:25

going from like the outside in and we need that inside piece too these women

40:32

want the holistic approach and I want to give it to them yes oh wow oh my gosh

40:37

this is so exciting I love how you shared Community because that was in our in our group too I was like I was

40:43

surprised when said we need that like and we want that and that’s one of the most valuable pieces because we I don’t

40:50

know we we go off and start something because we love it and then I think just because of who you are and your level of

40:56

energy energ and your just your heart you’re going to attract amazing women so I love that you’ve created this place

41:02

and this platform and so I know that’s coming soon is there like a do people just need to get on your email list or what’s the easiest way to find out what

41:09

I what I highly recommend is number one getting the free wardrobe edit blueprint

41:15

because that’s going to give you some really tactical actionable steps that you can take today in your wardrobe to

41:22

to begin the process because you really have to get get that action going get that momentum going to to shift your

41:29

mindset into thinking more about the future and what you desire and then also

41:34

we have we do have a wait list and I can give you the link to that uh people that sign up for the weit list are going to

41:41

they’re going to have the first option of getting in to the membership and so there’ll be some benefits to that as

41:47

well um I also offer a freestyling call so anyone um that desires to level up

41:55

their fashion and really do some transformative things in their life um and wants to know how

42:02

can you work with me um reach out because even if you know the timing may

42:07

not be exactly right for the oneon-one they definitely is a place where I can I

42:13

can meet you where you are I believe every woman is worthy and deserves that

42:20

uh deserves taking care of herself and feeling beautiful we should all feel that way yes wow oh my gosh I just love

42:28

you I just love you I’m like wait I really would love to have you stick

42:33

around for another hour and keep going deeper I know we’re going to collaborate on a lot of things coming up and I’m

42:39

excited so for my listeners you can stay tuned obviously go we’ll link everything in the show notes to get the styling

42:46

edit um get on the wait list to learn about the community Jessica’s app that’s launching and I think you’ll also see us

42:52

doing some exciting things I actually have a project I’ll tell you about offline where I think it would be really cool to Loop you in as well so you’re

42:58

amazing thank you so much for being here there’s again there’s so many other

43:04

things we can there’s so many things I have so much more that I want to tell your people we will do it again we

43:11

will thank you again I time in your heart yes um to you my

43:18

listener wow I told you it was going to be a powerful conversation and I learned

43:23

so many things myself today um not just about worthiness right and styling how

43:29

do we cultivate that wardrobe that helps us step into the best of ourselves we talked leadership we talked about

43:35

imagination the power of visualization so so many great things from this conversation go connect with Jessica

43:41

we’ll link everything in the show notes um thank you as always for being a listener on She Sells Radio and I will see

43:47

you on our next episode bye for now